New opening
Loveday Kensington – complete care in exclusive surroundings
Loveday Kensington is the care provider’s second home after Chelsea Court Place, which opened in 2016. Tim Probert visited the £40m development in Kensington Square that opened on 3 March to find out how Loveday is aiming to set itself apart as a ‘super premium’ care provider
Kensington Square is posh. Founded in 1685, it is said to be London’s oldest garden square. Directly opposite the square, discreetly located through a Grade-II-listed archway, lies Loveday Kensington. Loveday Kensington is posh. The £40m care home is Loveday’s second offering after Chelsea Court Place, which opened in 2016. Designed by Australia-based Life 3A, it situated over four floors, offering 40 suites of varying sizes and styles, a number of which have their own private courtyards or terraces.
Notable features include a rooftop
terrace café - which overlooks the square garden - designed for dining, socialising and relaxation in the warmer months. There is also an elegant cinema and library room, spa and beauty salon, and a private dining and events room, while award-winning chefs serve delicious and nutritious food. The interior design blends classical, mid- century and contemporary styling, and is bathed in a warm colour palette, combined with natural light throughout. This is aimed to enhance and complement the luxurious
Activity room
fabrics and textiles as well as the custom- designed American walnut furniture. Yet while Loveday Kensington is a highly stylish and attractive property, what really sets it - and Loveday - apart as a ‘super premium’ provider is the quality of care. Loveday is the brainchild of managing director James Cook, who came up with the idea to open Chelsea Court Place – rated Outstanding by the Care Quality Commission. The venture was backed by renowned international hotelier Laurence Geller CBE, who founded and managed Strategic Hotels & Resorts, a New York Stock Exchange-listed owner of 18 luxury hotels, including the Four Seasons in Washington D.C. and the InterContinental in Miami.
Dementia care is a passion of Geller,
With fees starting at £4,500 per week, Loveday Kensington residents - or ‘Members’, as they are called - can expect 24-hour tailored compassionate senior and memory care. Loveday Kensington has a maximum of two residents per carer session
April 2022
www.thecarehomeenvironment.com
who as well as chair and chief executive of Loveday is an Alzheimer’s Society ambassador, donating £1m to the University of West London to establish The Geller Institute of Ageing and Memory.
High quality dementia care - the raison d’être Loveday Kensington director of care operations Gabriela Zackova says that high quality dementia care is the raison d’être for the company. All properties are adapted for people living with dementia, and everyone is trained in dementia care – including support staff.
“It’s not just reading a book or online
training, but actually teaching people how that applies to their own job. It is really important to understand how training transfers to their job and the care they provide, particularly mental capacity training,” she adds. “What we do differently with training
is provide a lot of mentoring. We see an opportunity in our reflective meetings with our staff (for training) - every challenge is a training opportunity.” Zackova says the importance of Mental
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