MediaCruiser: Putting Marketing
Power in Operators’ Hands SBC Summit Lisbon MediaTroopers
MediaTroopers has been a long-standing digital marketing company that specialises in the gaming industry, known for supporting licensed US gaming and sports betting operators grow their customer base through digital marketing campaigns and a trusted network of traffic sources.
Now with the launch of MediaCruiser, a platform designed to give operators autonomy, MediaTroopers has changed the script, redefining how operators handle their affiliate and third-party marketing. Rather than placing trust and control in the hands of partners, operators can now design, monitor and refine their own marketing campaigns through a single, powerful interface. Instead of just waiting on affiliates to shape their campaigns, operators can now take the lead on their own strategies.
7.5 BILLION VISITS IN 90 DAYS Te platform is most certainly a hit, showing its value to the market. Over the last 90 days, an impressive 7.5 billion visits have passed through the system and more than 30,000 installations have been recorded.
MOVING BEYOND THE TRADITIONAL MODEL Conventionally, affiliate campaigns have relied heavily on third-party agencies who established their own networks to secure traffic. While this approach is effective in providing the operator instant access to new sources of traffic and millions of potential new paying customers, it limits operators’ input into their own campaigns and often exposes them to some risk, not allowing them to fully control their own marketing message. It also creates dependency on the agency, allowing it to cut these sources of traffic at any time. Te MediaCruiser platform mitigates
Lotus iGaming Presents Core Platform
and new Gamification tools in Lisbon SBC Summit Lisbon Lotus iGaming
In the fast-moving world of iGaming, speed and innovation set the leaders apart. At SBC Lisbon, Lotus iGaming will showcase live demonstrations of three flagship products: INFINITY, LotusXpert, and the new Gamification Engine.
INFINITY, Lotus iGaming’s central platform, is designed for compliance, speed, and performance, enabling the launch of fully operational sportsbooks and casinos in under 15 days. It combines player management, trading, risk controls, and localised content within a secure, multi-jurisdictional framework, giving operators both flexibility and efficiency. LotusXpert, the next-generation affiliate and partner management system, offers real-time tracking, multi-tier commissions,
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these risks and dependencies, giving operators direct access to MediaTroopers’ traffic channels, complete with transparency, control over campaign outputs and spend, and options for full customisation.
MediaCruiser is far more than a traffic source; it is a comprehensive marketing engine, with various features to elevate campaigns. Tese include feature targeting precision with behavioural and contextual filters; instant feedback loops through live performance metrics; and even AI-driven forecasting that projects trends and suggests optimisations, according to the individual campaign. A huge advantage of the platform is that it allows adjustments on the fly according to this feedback, to fully optimise its reach.
AN AUTONOMOUS MARKETING ENGINE Te key promise of MediaCruiser is operator control through transparency, customisation, and discretion. Operators aren’t left to navigate complex US regulations or shifting market patterns alone.
Every campaign is fully supported by MediaTroopers’ decades of collective experience, ensuring compliance and strategic insight remain central to the experience. Te platform pairs freedom with guidance, giving operators full reign to innovate - while ensuring they stay compliant.
THE FUTURE OF OPERATOR-LED MARKETING MediaCruiser is far more than a new product. It is a paradigm shift in digital marketing, giving operators access and control to their third-party campaigns. - By combining self-directed control with proven expertise, MediaTroopers has created a platform that emboldens and equips operators to grow smarter and faster. For US gambling operators, the message couldn’t be clearer: the future of marketing is already here - and it’s operator-led.
and automated campaign optimisation, helping operators sharpen acquisition and retention while maximising ROI.
Te new Gamification Engine takes engagement beyond traditional CRM, introducing missions, tournaments, leaderboards, and refer-and-earn features. With its dynamic, user-friendly design, it is built to boost retention and player interaction. All three solutions will be demonstrated live at SBC Lisbon, where Lotus representatives will also share insights on industry trends and future developments.
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