Comment SBC Summit & G2E


It's notable how suppliers are increasingly accelerating outward - not just with products, but by stepping into whole new territories. Take iGP


branching into lottery, bringing modular draw-based verticals to operators worldwide. Or Push Gaming broadening its footprint through new game categories, a sub-brand and PrizeFlex, an interoperable progressive- jackpot system that slots into any title. Tese expansions signal a broader


industry trend of B2B suppliers striving to become multi-vertical platforms and, for iGP, it's a remarkable turnaround in under two years. Following a rebrand, new leadership, and expansion into new markets, to already be delivering a second new vertical after iGaming Deck is some achievement.


Across the supplier landscape, studios are stretching beyond one-hit wonders into whole ecosystems. Zitro Digital teases Cash Totems Tomahawk, exporting land-based mechanics into a digital family of


retriggering accumulators and jackpot chains. Blueprint deepens its Rise of Atlantis franchise with dual bonuses and market-proven IP. Games Global’s Gameburger Studios spins Masks of Fire into multi-vertical


territory with Drum Frenzy and progressive-linked variants. Tunderkick amplifies Carnival Queen into a high-payline, multiplier-rich sequel.


Booming Games iterates Hold & Win into themed flagships and technical innovations like Ultra Reel.


Together these releases reveal a clear strategy: turn proven mechanics into multi-title franchises, widen vertical reach, and layer fresh features that win new audiences.


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WILLIAM BOLTON Editor


It's notable how suppliers are increasingly accelerating outward - not just with products, but by stepping into whole new territories. Take iGP branching into lottery, bringing modular draw-based verticals to operators worldwide.


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