The Full-Service Digital Partner
for Global Gaming Brands SBC Summit Lisbon/G2E Las Vegas Incline Gaming Marketing
Looking to drive brand awareness for your sportsbook or casino? Incline Gaming Marketing is the full-service digital marketing and creative partner dedicated exclusively to the gambling industry.
Incline’s specialist team run marketing operations end-to-end for its partners, functioning as an extension of their in-house teams. Its expertise spans user acquisition, CRM, creative, SEO and affiliate marketing, with its services delivered by some of the most successful marketers and specialists in the industry.
With offices in San Francisco, Philadelphia and London, Incline provides market-specific strategies and services for brands in North America, South America, Europe, Africa and beyond. Incline’s core service offering includes three connected disciplines that together form a complete managed marketing service:
User Acquisition (UA): It plans, executes, and optimises campaigns across Meta, Google, TikTok, Snapchat, Apple, and programmatic networks, managing multi-million-dollar budgets. As an approved Facebook Business Partner, Incline has been rated the most effective media buyer in North America’s online gaming sector, achieving a 99.9 per cent efficiency score.
Customer Relationship Marketing (CRM): Its CRM specialists handle the full player lifecycle — from onboarding and first-time deposit conversion to long-term retention and reactivation. Incline combines data-led segmentation with targeted offers and creative to grow lifetime value while controlling bonus spend.
EvenBet launches new Leaderboards
and Progressive Rakeback features SBC Summit Lisbon Evenbet Gaming
EvenBet has showcased its commitment to redefining the online poker experience in 2025, unveiling a host of gamification tools and UX upgrades engineered to optimise the player journey and maximise operator revenue.
Te leading poker supplier has recently strengthened this portfolio with the integration of Leaderboards and Progressive Rakeback, granting its partners access to a wider range of tools to supplement their existing poker clubs. Leaderboards, which foster competition and social interaction among a poker community, can be tailored by the operator to support the achievement of their commercial objectives. Te duration
80
Creative: Incline produces more than 1,000 assets per month, from brand identities and websites to broadcast-quality TV spots, slot game creatives, supplier content packs, and conference materials. All creatives are performance-driven and integrated into UA and CRM campaigns for maximum impact.
When combined, these services allow Incline to act as a partner’s complete marketing department with strategy, execution and optimisation all under one roof. But to keep pace with the ever- changing demands of the industry and its partners, and to ensure it remains a one-stop shop, Incline has recently expanded its offering into SEO and affiliate marketing.
When it comes to SEO, Incline designs strategies that capture high- intent players and deliver sustainable growth alongside UA and brand initiatives. Its approach blends technical optimisation, marketing- specific keyword targeting, and content strategies tailored for regulated markets across the world. Incline can also manage affiliate marketing programs, connecting brands with trusted partners to drive high-quality, performance-based traffic. Te Incline Gaming Marketing team will be on the ground at SBC Summit Lisbon and G2E.
To learn more about its services and how they can help you drive brand awareness, book a meeting by emailing
jo@inclinegaming.com.
and conditions can be customised, and include rankings based on the amount of rake created by a player, the biggest win relative to stake, or completing pre-determined missions such as winning a hand with a pair of sevens. Tis fully configurable tool can be leveraged by EvenBet’s partners to drive traffic to specific game formats or boost promotional activities, with users rewarded for their engagement.
Progressive Rakeback is an evolution of the classic rakeback initiative, where players receive a percentage of the operator’s rake to incentivise active gameplay at the table. By implementing a tiered structure, EvenBet has created a progressive reward loop, where the value of perks scales with each milestone reached.
Te flexible structure allows for multiple tiers tailored to their community, with each level-up granting players an increased rakeback percentage and any additional prizes the operator chooses.
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