BETBY’s AI Labs Evolves into
Real-Time Betting Companion SBC Lisbon BETBY
BETBY is arriving at SBC Summit Lisbon with a major update to its comprehensive suite of AI sportsbook tools, AI Labs. Focused on Betting Tips, Personalisation, and the Entertainment Feed, the latest release represents a leap forward in how operators can engage players and optimise retention through advanced AI.
BETBY’s Betting Tips feature has already become a key engagement tool, offering multilingual insights across a wide range of sports and esports to help bettors make informed decisions. Now scaled to 40,000 monthly events, it delivers the broadest coverage in the industry. However, what sets this update apart is the arrival of live betting tips — an industry-first. Where Betting Tips once focused on pre-match recommendations, it can now react instantly to in-game data, ensuring that advice reflects the real flow of play rather than static assumptions.
At the same time, BETBY is shifting focus from traditional 1x2 markets to combined markets like “1x2 & Total”, creating stronger interaction for players and higher margins for operators. Together, these enhancements move Betting Tips from a static support tool to a dynamic, real-time betting feature.
Personalisation has always been central to AI Labs, tailoring experiences by analysing player behaviour and betting history. Now, the new engine takes this much further with real-time adaptation.
Tis means that as soon as a bet is placed, recommendations adjust instantly, blending individual preferences with hourly, daily, and weekly trends. Tis evolution transforms personalisation from a reactive model into a living, in-the-moment system, giving players a betting journey that feels uniquely their own, while empowering operators with sharper retention tools.
Te Entertainment Feed broke new ground by creating markets for movies, TV series, games, and breaking news, extending the sportsbook beyond sports. Until now, it primarily generated odds, with traders responsible for monitoring and settlement.
Te latest update expands its scope: the feed now monitors live developments to keep odds accurate and automates settlements. What began as a trader support tool is becoming a pathway to fully automated entertainment markets, connecting betting to broader cultural events with speed and scale only AI can deliver.
Experience the new AI Labs upgrades first-hand at Stand C110.
From Idea to Execution in Minutes: Solitics’ AI Expert Redefines Campaign Speed SBC Summit Solitics
Marketers can now go from campaign spark to fully mapped strategy in just minutes with Solitics’ latest innovation, the AI Expert for Marketers.
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Ideas are transformed into fully mapped journeys within minutes, complete with audience segments, triggers, waits, and channel mixes. Seamlessly integrated into the Solitics marketing hub, AI Expert is designed to be intuitive and effortless. Accessible directly within the
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Solitics dashboard, marketers simply type a question or select from curated prompts and immediately receive context-aware guidance.
AI Expert mirrors the way marketers work today: fast, focused, and with zero wasted motion. It understands market dynamics, audience needs, and KPIs to proactively deliver ideas that matter. And because privacy and security are paramount, every interaction remains fully confidential, with data kept strictly within the operator’s brand.
From brainstorming to execution, AI Expert empowers marketers to spark ideas, refine strategies, and launch campaigns in a matter of minutes – all while ensuring efficiency and effectiveness.
AI Expert is not just another tool; it’s a powerful partner designed to help marketing teams deliver impactful campaigns faster than ever before. To learn more or book a demo, get in touch with the Solitics team today.
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