Intelitics: US operators need to learn to spend smart on player acquisition
Te US market is one that has evolved at a rapid pace in recent months with plenty of highs and just as many lows. As with any fast-growing market, challenges and opportunities continue to trade blows and operators need to box smart if they are to emerge victorious according to the team at Intelitics.
Less than 12 months ago, operators were digging deep into their pockets and dropping millions of dollars on marketing campaigns to win the war on acquisition. Today, however, they are under big pressure to cut spending in order to achieve that seemingly elusive point of profitability.
Tis has led to a reduction in big-budget TV ads and out-of-home campaigns. Tese can be effective if done right but they are tremendously expensive and difficult for operators to monitor and measure the true ROI they deliver.
Te team at Intelitics believe this will lead to a shift away from above-the-line marketing to paid media and performance marketing as these channels are fully trackable and operators can fine-tune and optimise campaigns in real-time to achieve the greatest impact.
Its platform, which is available to operators in North America and internationally, has been
Intress Media aims to become the TripAdvisor of the online casino space
Launched in 2021 with a mission to deliver game-changing and innovative industry solutions, Intress Media builds websites, mobile applications and media assets, and creates content with an emphasis on online casino and responsible gaming.
Intress Media promotes websites and mobile apps using SEO, SMM, and all other digital marketing activities, including email marketing, push notifications, Facebook and Google Ads.
Te company's primary focus is to create and promote affiliate websites and apps, covering everything related to the iGaming industry in the regulated US states: reviewing licensed casino brands, explaining the basics of casino gaming
developed to provide online sportsbook and casino operators with a single place to track, analyse and grow all acquisition campaigns and partnerships across web and mobile by giving them access to real-time data. Tis allows them to unlock hidden revenue and boost ROI.
Its real-time data hub keeps media buyers, analysts and executives on the same page about spend and results. Operators can also use one set of metrics to “slice and dice” media performance to discover what activity is delivering the best results.
In addition, Intelitics offers cohorted reporting and powerful business intelligence tools to allow operators and their marketing teams to effectively analyse all data and take immediate action.
Streamlined reports provide full visibility into cross-channel interaction and the customer journey. A holistic view of costs v player value means operators can easily determine the most valuable media sources, improving revenue allocation modelling and informing ongoing media investment.
To ensure that partners get the most out of its cutting-edge platform, Intelitics has a dedicated customer support team on hand 24/7. Agents provide technical support but also advise on how to use the platform and the various tools offered, ensuring that operators leverage its full capabilities.
Te battle for player acquisition can only be won if operators learn to spend smart rather than spend big, and Intelitics offers the platform and tools to enable them to do just that across the US, Canada and globally.
products, and publishing news to impact knowledge, awareness, and gambling experience of players across the US.
Recently, Intress received licensing for the New Jersey, Michigan and Pennsylvania markets, where we have launched our first three brands,
iGamingNJ.com,
iGamingMI.com and
iGamingPA.com. With a mix of news, reviews, education and entertainment, these portals provide comprehensive information on online casinos and providers in each state to help readers make informed decisions.
Intress Media has signed several affiliate deals with tier-one operators, including BetMGM, Rush Street Interactive, Kindred and, most recently, WynnBET.
Ultimately, the business' aim is to scale into every regulated US state, while monitoring relevant legislative efforts in other states. Te stated mission is to build a network of localised, customer- focused online casino hubs across the US that facilitate interaction and communication between brands and end consumers.
CT Gaming set to showcasе latest innovations at G2E
CT Gaming will showcase its latest innovations at G2E Las Vegas, located on stand 2050 to present its slot machines, portfolio of multigames and Casino Management System (CMS).
“Our team is excited to showcase our latest innovations at G2E Las Vegas and reconnect with the industry. We are constantly expanding our product portfolio and we want to demonstrate that to visitors on the day,” shares Georgi Koprinarov, general manager for LatAm at CT Gaming.
Taking the spotlight is CT Gaming’s latest slot machine, Next. The innovative cabinet stands out on any gaming floor with two 27” UHD monitors, as well as a button panel with a built-in i-deck enhanced gloss finish. Combined with a premium sound system, players are immersed in an unforgettable gaming experience.
Next is offered with Diamond King multi- games, which features CT Gaming’s newest progressive Diamond Tree Jackpot. In this three-level jackpot, multiple bonuses can be won at any time.
“Our multigames will be the highlight of our showcase at G2E,” explains Koprinarov. Diamond King I, CT Gaming’s multigame pack features 50 games including 20 Star Party, Champagne & Fruits, Enchanted Fruits, Lord of Fortune, Celestial Dragon and 20 Clovers Hot. 10 games included in the pack are connected to the innovative progressive jackpot Diamond Tree. The jackpot is on three levels that can be won on any bet.
Intress Media wants to go one step further than the average affiliate site by connecting players with casino representatives and be a forum for user- generated reviews, ultimately becoming the ‘TripAdvisor’ of the online casino space.
Stepping into the US gambling affiliate scene means becoming a part of a driving force in the emerging, highly competitive market. For Intress Media, this offers an opportunity to test its skills in building something more purpose-driven than expected of an affiliate project.
With expertise in building affiliate projects in various markets and given the nuance of a legally regulated US affiliate scene, Intress expects to apply advanced marketing and business approaches to eventually secure its position among the industry leaders.
NEWSWIRE / INTERACTIVE / MARKET DATA P65
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