Collaborative Intelligence - Commetric delivers media analytics and consultancy solutions


Commetric delivers media analytics and consultancy solutions for corporate reputation measurement and management across strategic media analysis, media monitoring, and influencer network analysis. In turn, this enables PR and communications teams to manage corporate reputation, develop and implement successful communications strategies that have a measurable impact on the business.


Commetric's offering is based on the concept of “collaborative intelligence”, that is it results from the synergistic interplay of three components: human expertise (media analysts); proprietary AI- enabled technology; and strong client focus for high customization and smooth integration of the service into the client’s processes.


Commetric's media analysis technology is developed in-house and is based on the most recent advances in natural language processing (NLP) and natural language understanding (NLU). Te


Amelco platform takes South Africa by storm


Amelco has taken its 10-plus years of experience in supplying tailored software solutions into the South African market with new partner LulaBet and is set to make a serious impact there.


After more than a year of planning and development, sports betting and platform provider Amelco has taken its full tier-one platform into South Africa with newly launched operator LulaBet, in a move that sees the company establish a presence in the country for the first time.


Utilising its expertise to establish exactly what the market needs, in conjunction with its cutting edge tech, the company has set out to take the first true end-to-end tier-one platform and sportsbook to local players in South Africa.


With a view to hitting the ground running, Amelco brings several unique sports features to the collaboration, alongside a premium slot offering. Tis year’s marquee sports event, the World Cup, is a major factor in the partnership - an


extensive set of automated promotions and bonuses will be served into the market via an omni- channel strategy, giving LulaBet the foundation for a seamless go-live and the chance to roll into the tournament with a robust, solid product platform, and subsequently accelerate its market strategy to make as big an impact as possible.


Amelco’s backing sees LulaBet launch into the South African market and give local players the chance to access the iGaming industry’s best games from the likes of BetGames, Evolution, NetEnt, and Red Tiger, with additional suppliers to follow. With a focus on fun, enjoyment, healthy competition and the thrill of the win, LulaBet is set to become South Africa’s premium sports betting and entertainment website.


value of NLU, the part of NLP that deals with computers’ ability to comprehend the structure and meaning of human language, to Commetric's business, lies in its application to automated reasoning, machine translation, news- gathering, text categorisation, and large-scale content analysis.


In a nutshell, this enables a granular analysis of textual data faster and more effectively.


Commetric’s Media Analytics enables gaming companies to measure and understand their media


footprint in both traditional and social media so that they can better address the negative perception issues of the gaming industry, which is often referred to as a ‘sin industry’.


Te company's solutions in this regard include reputation driver analysis, which helps understand the topics and drivers of reputation in the media and the penetration of strategic messages.


Tis can be supplemented by white space mapping, which deep-dives into competitors’ ownership or standing on a set of topics, for


Who Done It? CEGO details latest casual slot game


Who Done It? is the question players at CEGO brands such as Spilnu (Denmark), Lyckost (Sweden) and Happy Tiger (UK) are being asked in the latest casual game developed by its in-house studio.


Who Done It? is the latest in-house slot game developed around the notion of providing casual gambling experiences to players where the focus is on small stakes and big fun, but with the potential to land exciting wins.


Te game is all about progression, collectables and achievements. Above the 3x3 reel gameboard sits a window that shows the Inspector set against the city backdrop. When specific symbols land, the Inspector moves a step or several steps forwards.


Along the way, he encounters suitcases that he opens. Each suitcase contains stolen items such as win credits and bonus features. Crime City is vast and takes players through several areas such as downtown, apartments,


construction sites, city parks and the waterfront.


In addition to suitcases, players might stumble across Game Chance. Tis is a feature that appears in several of CEGO’s in-house developed slots. In Who Done It? it sees players given the chance to unlock the game’s two bonus features – Kingpin and Crime Scene – or a win credit.


To determine the reward they receive, players must click a magnifying glass over a map to reveal certain symbols with the bonus awarded relating to the symbols uncovered. Kingpin sees players click on clues to reveal prizes or fingerprints. Fingerprints lead the player closer to the Kingpin, and in the end, they get a 50/50 chance of catching him/her.


NEWSWIRE / INTERACTIVE / MARKET DATA P55


example Responsible Gambling (RG), to identify media white space for an organisation’s strategic positioning.


Commetric’s Influencer Network Analysis (INA) employs technology and human expertise to measure influence relating to a media conversation on a specific topic.


Commetric dissects the media discussion around any issue of interest into key topics and identifes the influencers and stakeholders driving the discussion to help businesses devise the right outreach and messaging strategy.


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