SportCast’s BetBuilder offers a way to drive operator revenues and margins
OpenBet has over 25 years’ experience in providing innovative, modular technology, content and services, and has most recently demonstrated its sports betting prowess with SportCast’s BetBuilder product.
Since its entrance onto the market, BetBuilder has revolutionised sports betting. Developed by SportCast, the product provides the ultimate same-game parlay betting experience to players, one of the most in-demand offerings in today’s industry. It has truly delivered a betting type that is different to the traditional sportsbook offering and has since become a key component for many operators worldwide.
An increasingly popular way to bet, same- game parlays have struck a chord with the modern-day bettor as they allow for the combination of multiple event outcomes and player props into one selection. These bets can yield high rewards from low stakes, allowing for billions of combinations within single sporting events.
Optimove's new capabilities push CRM marketing envelope
Tis year, Optimove has acquired two companies expanding marketers' mobile marketing and personalisation capabilities. Te CRM marketing solution explains what this means for iGaming operators.
Optimove has signed up some of the biggest operators around such as bet365 and Lottomatica whilst significantly expanding its product offering in recent months.
Optimove believes marketing communications should start with the player rather than a product, a service, or a promotion. Customer-led marketing has been proven to deliver operators an average increase of 33 per cent in customer lifetime value.
To empower marketing teams to put their players at the heart of every marketing action and unleash customer-led marketing, Optimove acquired two companies less than four months apart in 2022.
In March 2022, Optimove acquired Kumulos, a personalised mobile marketing platform provider. Trough the acquisition, operators gained the ability to natively execute mobile campaigns using push notifications, in-app messaging, and web push notifications, in addition to pre-existing email, digital advertising, and web channels. Operators are now able to:
• Re-engage customers with mobile push P62 NEWSWIRE / INTERACTIVE / MARKET DATA
notifications that support rich media, templates, and deep linking, based on each customer's usage history.
• Trigger higher-accuracy automated messages leveraging geofences and beacon technology combined with real-time behaviour, customer attributes, and preferences.
• Acquire new mobile app users from websites, emails, social media, digital advertising, out-of- home advertising, and more with award-winning deferred deep linking powered by universal smart links and web-to-app banners that intelligently navigate each customer to a unique destination.
In July 2022, Optimove acquired Graphyte, the real-time, cloud-based personalisation platform built for the betting and iGaming industry, adding real-time content recommendations across any channel and touchpoint.
For the first time, marketers are empowered to embed advanced end-to-end personalisation on every email, mobile push, app screen, website, and more across all customer journeys. It allows
In addition to this, the pre-canned version of BetBuilder contains pre-built BetBuilder markets, made available to bettors, as well as an amplified singles offering with its pricing feed.
Representing a revolution in the way that punters bet on sports, these products offer sportsbook operators worldwide the abilities to drive player acquisition, retention and lifetime value. BetBuilder caters to the continuous growth in bettor demand for same-game parlays; powering these experiences, it allows worldwide sportsbooks to drive increased engagement.
This year’s sporting events, such as the World Cup and NFL season, are all primed for the
capabilities of BetBuilder, which delivers odds and prices for countless game eventualities.
With the rise of legalised sports betting across North America, US operators are in a prime position to deliver the next generation of sports betting entertainment - same-game parlays have already demonstrated popularity across a number of US sports, and the format has paid dividends in established European markets.
SportCast’s BetBuilder offers a way to drive revenues and margins for operators - already utilised by over 70 brands, its seamless user experience combined with in-depth market coverage and high margins ensure it matches the expectations of bettors and operators worldwide.
operators to create a 'Netflix-like' experience of content recommendations that is customer- relevant, symmetric, and personalised.
Symmetry ends cross-firing messages that can confuse or alienate an operator’s customers. It ensures customers view the same personalised recommendations in outbound campaigns when clicking through to the brand's website or mobile app. It is enabled when marketers leverage Graphyte's real-time, cloud-based personalisation platform and Optimove's multichannel marketing platform.
Marketers now have the power to meet the customer in the moment by maximising Graphyte's product recommendation relevancy, leveraging past-purchase behaviour from tens of thousands of customers, and combining it with Kumulos' geo- fencing technology to trigger personalised messages to customers' mobile apps.
Starting each marketing action from the customer, marketers can now achieve true 1-to-1 personalisation, meaning the ability to overlay powerful AI-based models with historical customer data, such as customers' loyalty tiers or RFM attributes.
Marketers can select one of Graphyte's 20 distinct, open AI models to personalise player experiences based on robust segmentation from Optimove's Customer Data Platform.
While the acquisitions unlock new capabilities for operators, they also reinforce brands' ability to truly listen to their players, understand them, and meet their needs. In a highly competitive space, only brands that allow players to lead their own journey and begin every marketing action from the player, will gain their players' loyalty for life.
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