Poland
Polishing its new gaming crown
Poland has quietly and modestly
grown into one of Europe’s biggest gambling success stories. After changes in legislation a few years ago the Polish betting market has grown significantly with operator turnover doubling over the last three years.
Poland has had a turbulent past. It was dealt a harsh hand and historically has bounced between periods of oppression and independence. It was destined to be the economic underachiever. But it proved the doubters wrong.
It is a robust nation made up of sturdy stock with a proud cultural heritage and since 1995 has become the fastest growing large economy in the world and is a European success story in many aspects. From once having virtually no trade with the West and being cut off from the world, Poland has flourished over the last few decades. As the Berlin wall fell a wave of Western media and influences flooded into the country and it began to boom and expand. Today Poland is the sixth largest economy in the EU with a total GDP of €524bn.
Tis is mostly down to its large domestic market, early economic reforms, fast institution building, a boom in education and an open and transparent privatisation policy.
No mean feat for a country without any real natural resources. During the global recession Poland was the only country in the EU to avoid a recession, which was in part due to the
government’s loose fiscal policy and a commitment to rein in spending.
One of the most important aspects of the Polish economy is the large domestic consumer market. Tis is currently accountable for 61 per cent of its GDP and is expected to be one of the main drivers of the economy for the mid term.
Meanwhile the government has also recently introduced several policies to boost spending and economic growth further.
Te Family 500+ (Rodzina 500+) programme was introduced in 2016 to boost birth rates and reduce child poverty. It gave parents a tax free benefit of PLN500 (€130) per month for the second and consecutive child (until they reach 18) and for their first child if on a low income. Tis was a huge boost for families and the programme was amended last summer and it now applies to all families with any number of children regardless of income.
Tis is part of a welfare package which also saw a cut in the retirement age (65 men and 60 women) and a one-off bonus pension payment. Other changes saw the minimum wage in Poland also increased to PLN2,250 (around €500) per
Western video game publishers have been investing in Poland and are outsourcing their projects in a country with lower labour costs. Tere are
around 300 game developing companies operating in Poland at the moment. Te internal market is big. As of 2018 video game sales in Poland were worth around €485m (about 24th in the world). NEWSWIRE / INTERACTIVE / MARKET DATA P191
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