Insight
LATAM ONLINE Chile
Chile
Online gaming is expressly banned under Chile’s gaming laws of 2005 and there have been very few developments in the online space. In addition there seems to be very little impetus coming from either the gaming board or the government to liberalise the market
betting. For the rapporteur of the bill, Senator Flexa Ribeiro, the value of the online sports betting market is estimated to stand at around R$4.3bn (US$1.1bn) per year. Te new government, which came into power on January 1, is firmly behind the new distribution of lottery funds and the new act.
In March, the head of the Secretariat for Fiscal Monitoring, Energy and Lottery (SAFEL), Alexandre Manoel Angelo da Silva, said that new sports betting rules should be in place within the next two years.
Te government plans to decide upon the most viable mode for sports betting in the first half of this year with the government looking at both online and land- based sports betting. Te law stipulates that sports betting must be operated on a competitive basis. Once the definition stage of the competition model has been completed, the government will design the minimum institutional structure in order to implement regulation.
Alexandre Manoel emphasised that the main objectives of the federal government, when it comes to sports betting regulation, will be to expand the participation of private initiatives in the Brazilian market, facilitating the generation of jobs, and ensuring the integrity of sports. He also said that the government hopes to count on the support of international associations that already act in foreign leagues when it comes to regulation and protecting sports integrity. Te
In a highly significant development in January, Brazilian football club Fortaleza Esporte Clube (Fortaleza) signed a shirt sponsorship deal with leading European operator NetBet. The new deal is the first of its kind since the government sanctioned sports betting on the internet and for land based sports betting as well.
government is already looking at countries in Europe such as Portugal, England and Italy, which already offer sports betting.
New laws would also be put in place that would allow law enforcement to crackdown on offshore operators offering their services in Brazil. Alexandre Manoel also said that the sell-off of the instant lottery arm (Lotex), should help the enactment of new sports betting laws.
CHANGES TO THE LOTTERY Te opening up of the market
comes in the wider context of changes to Brazilian lotteries. In September 2016 CAIXA announced that its instant lottery ticket arm would be auctioned off as part of a 25-point plan designed to kick- start the economy. In addition, the new government now plans to sell
off other parts of the lottery. In February President of the CAIXA Pedro Guimarães, announced that the bank intends to sell all of the assets that are not part of the bank’s main activity. According to Guimarães, four subsidiaries of the bank will be sold in the areas of lotteries, insurance, cards and asset management. He said at least two assets will be sold later this year, with the first one being the lottery.
PRESENCE IN MEDIA GROWING While new changes are being
enacted, online sports betting is already present to a large degree in local media, especially via the Internet and now offshore operators are openly advertising their services via sports sponsorship deals. Internet gambling companies targeting the Brazilian market also use affiliate sites such as specialist football magazines and websites to advertise their products and via local tournament sponsorships.
In a highly significant development in January, Brazilian football club Fortaleza Esporte Clube (Fortaleza) signed a shirt sponsorship deal with leading European operator NetBet. Te new deal is the first of its kind since the government sanctioned sports betting on the Internet and for land-based sports betting as well. In April, Betmotion also inked a sponsorship deal with two Brazilian volleyball players: Carol Solberg and Maria Elisa. Te deal is a further sign that online operators are increasing their presence in local media now that online sports betting looks set to get the green light.
Any Chilean can place bets on international online betting sites, as long as these are not based in the country, and may do so without being sanctioned by law. In April 2018 Head of the Chilean Gaming control Board (SJC) Vivien Villagrán said that there was no plans to legalise online gambling in Chile. Online betting is only permitted on horseracing via
www.teletrak.cl, an online horse racing platform offering live broadcasts from horse tracks in Chile and internationally in teletrax horse race betting shops.
For now, other types of sports betting continue to be offered via Polla Chilena, a state-owned company that has been present for over 80 years and operates and administers national lottery games including Lotto, numbers draws and instants, as well as sport betting games. Te lottery began offering games online in 2003. Its fixed odds sports betting game, Xperto, can be played via mobile devices.
Sports betting shops are not permitted under Chilean law and this means that sports betting games, such as Xperto, face fierce competition from offshore operators present in the market and popular with Chileans, although illegal. Xperto is specifically aimed at offering locals an alternative to the online market and seeks to capture the local audience. While there are an increased number of sporting events and sports now available to bet upon via the game, including swimming, rugby and volleyball, the site is underwhelming when compared to the offer available via offshore betting sites.
NEWSWIRE / INTERACTIVE / MARKET DATA P153
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