Reports NEW ZEALAND MARKET
has a network of 1,470 lottery outlets across the country employing over 5,000 people.
Te Lotto was introduced into New Zealand in 1987 and remains the flagship lottery game although over the years other games such as Lotto Powerball, Lotto Strike, Instant Kiwi, Bullseye, Keno, Play 4 and Instant Play, have been added to the portfolio.
Te company introduced a range of online instant games to the MyLotto website last year which offers players an online equivalent to Instant Kiwi.
Last year NZLC saw an overall sales result of $1.25bn – the highest to date and a three per cent increase on the previous year. Tis has been attributed to new games added and increased presence in supermarkets and petrol stations. Te company also completed a network-wide re-branding and new in-store furniture in many Lotto stores.
Of the overall sales Lotto/Powerball/Strike accounted for $1.04bn worth of sales; Instant Tickets with $153.6m worth of sales and Keno and other games with $46.3m.
Retail sales amounted to $1.04m whilst online sales have also increased with total sales of $201.1m a 26 per cent increase on previous year and this sector now accounts for 16 per cent of total sales. Tere are 746,000 registered users
with some 930,500 average weekly visits to MyLotto.
In the 2018 Financial Report Chairman Matthew Boyd said: “Lotto NZ’s overarching strategy of increasing penetration and driving frequency of play will be achieved in the coming financial years through a strategic focus on driving demand, growing digital and increasing diversification.
“We need to ensure that we continue to drive demand for our games by offering a strong Lotto family game proposition and connecting with our customers on an emotional level to inspire them to play our games.
“In order to continue to grow digitally as a business, we will continue to provide relevant features and functionality to our customers through MyLotto and the Lotto NZ App to make it easier and more convenient to purchase our games whether our customers are at home, or on the go, or in a store.”
Tere are mandatory spending limits set via the MyLotto online channel whilst customers can also set their own lower spending limits or opt into a self exclude programme. Te maximum online account balance is $999.
Meanwhile as the online sector undergoes a review, major casino operator SkyCity Entertainment Group is currently planning to
exploit a loophole in the law to launch an online casino based offshore.
Te company says the move is necessary to help them reclaim a portion of the funds Kiwis currently spend on online gambling on unregulated offshore casinos.
Te casino company says it is unwilling to wait for the government to change the law to allow it to operate a New Zealand based gaming site and despite the fact it cannot advertise its site in the country, it plans to use SEO to make it easy for New Zealanders to find and will accept payments in NZ dollars and target Kiwi gamblers.
SkyCity says its online venture would complement its integrated entertainment properties including casino operations in both New Zealand and Australia. It is thought Malta could be the location for set up.
Te SkyCity site could be up and running by the end of the year and says it will only offer casino games (no sports gambling) and although it doesn’t anticipate a huge following does estimate $40m in tax revenue which if not accepted by the NZ government will go into the pot for their community trust grants.
SkyCity has been campaigning for relaxed online gaming law for some time. Tere are those against such as the EGM sector which says
NEWSWIRE / INTERACTIVE / MARKET DATA P119
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