Latin America


Land-based Sports Betting


Tere have been a number of crucial developments of late in the online market in Latin America. Major changes are on the way in Brazil. In Argentina the tender is underway for the online licences for Buenos Aires province and the industry continues to record revenues in Colombia. But have there been any moves comparable in scope when it comes to the land based sports betting market? What is the actual size of some of the key markets, and what inroads are companies making when it comes to opening up sports betting shops in Latin America?


As usual Latin America offers an extremely varied picture when it comes to sports betting. However a number of patterns are emerging and the way land based betting can be placed in three broad categories. In the first there is no debate when it comes to allowing land based expansion. Instead the governments are focused on regulating the online market and any kind of


P132 NEWSWIRE / INTERACTIVE / MARKET DATA


Brazil, Peru, Puerto Rico, Coast Rica, Dominican Republic, Paraguay, Colombia, Mexico and


Panama. G3 explores the progress made in land- based sports betting sectors in 2019 across multiple markets in South and Central America


expansion looks highly unlikely in the short


term at least. In the second sports betting shops are already present and will expand and in the third governments are passing laws that will allow for a land based sports betting expansion for the first time.


Falling into the first category are Chile, Uruguay and Argentina. Unfortunately for now a number of jurisdictions like these three remain closed to any kind of land based sports betting expansion as governments continue to protect state lotteries. Tis has been the case for many years meaning that in some countries such as Chile only off track horse race betting shops are allowed. While Polla Chilena, a Chilean state owned Lottery Company, has introduced a number of new innovative sports betting games onto the market such as Xperto bricks and mortar sports betting shops are a long way from becoming a reality. An expansion of land based sports betting also looks unlikely in Uruguay.


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