STRATEGY ▶▶▶ Sustainability update from Chicken Farmers of Canada

Chicken Farmers of Canada (CFC) has also taken many steps to boost sustainability. For example, CFC already implements initiatives such as on-farm food safety and animal care programmes and two years ago conducted its first ever life-cycle assess- ment (LCA) for Canadian chicken. CFC is using the LCA results to set environmental goals. “What we know is that major gains can be made at both the upstream and downstream ends of the chicken sec- tor – feed, which represents 35% of the carbon footprint, and packaging, for example,” explains Dr Christine Power, CFC director of Animal Care and Sustainability. CFC has also created funding for a research project on either barn energy use or manure management. In addition, the organisation has joined a coalition of partners in the Canadian agri-food sector to de- velop the National Index on Agri-Food Perfor- mance. Through its participation, CFC will supple- ment its knowledge of the potential for carbon reduction in the chicken sector and discuss the de- velopment of standards used by stakeholders in the agri-food sector.

Canadian egg farmers support Heart for Africa, an egg farm and orphanage in Swaziland.

Chicken Farmers of Canada implements initiatives such as on-farm food safety and animal care programmes to boost sustainability.

years but we wanted to establish a separate sustainability ex- pert group, as well as an international egg nutrition centre,” says Lambert. “As egg nutrition and the role of eggs as a sus- tainable protein source becomes more well-known around the world, so much the better for all of us.” Indeed, another valued aspect of sustainability for Egg

Farmers of Canada is community engagement. Canadian egg farmers donate to food banks, school breakfast programmes and other organisations across Canada. They also support Heart for Africa, an egg farm and orphanage in Swaziland that, since 2014, has produced and fed more than six million eggs to children. There are 275 children now living at the or- phanage who enjoy eggs every day and, in addition, hard- boiled eggs are distributed daily to the wider community through a network of churches and schools.

Social media and the public EFC touts the sustainability of its Canadian farmers through extensive activity on social media, traditional media and in other ways. “It’s important to continue to build that aware- ness,” says Lambert. “We have come a long way but we have some way to go. We have to communicate that the industry is committed to strengthening our approach… The entire agriculture industry needs to do this.” In Lambert’s view, sus- tainability is central to success in the Canadian egg industry. “We are committed to continual improvement and the stabil- ity of our industry, created by supply management, allows us to make improvements and invest in new technologies,” he says. “It’s the right thing to do, and it’s good for business as well. Consumers expect sustainability. Without it, we can’t have the public trust.”

8 ▶ POULTRY WORLD | No. 3, 2021



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