Avoiding decision paralysis
The volume of data points collected on each farm throughout the year continues to increase. Reviewing all of that information can be over- whelming, and sometimes it leads to decision paralysis, which can hap- pen when the data becomes a hindrance to clear decision-making. When decision paralysis hits, it’s important to pause and take the time to un- derstand what the data is saying. Ag Leader recommends focusing on your personal comfort level and making small decisions that move the needle in the right direction. Growers who stop to listen to what the data is saying will discover opportunities to be more efficient, lower production costs and surpass yield barriers. Follow these five tips to minimise the chance that decision paralysis will strike when you’re reviewing information on your farm.
1. Think incrementally
Don’t try to revolutionise your farm all at once. Take small steps and consider the “five percent rule,” which means to look for changes that improve one aspect of your operation by a five percent margin. Focus on improving your position on the big four: seed, chemical, fertiliser and machinery.
2. Get it all in one place
With data, more consolidation is better. Combine as much as you can into one tool or platform.
3. Assemble the right team
Your agronomists, input providers and other team members – as well as the tools you use – are critical to success in overcoming potential decision paralysis. Work with an adviser or a brand that you trust.
4. Don’t look for a silver bullet
No hardware, app or software program will be perfect. The best tool or app is the one that you will use.
5. Stay purpose-driven
While the allure of the latest and greatest technology may be strong, it’s important to build your precision ag toolkit with a goal in mind. Choose a specific area of your operation that you want to improve by analysing your farm data. Then measure success based on your progress toward that goal.
▶ FUTURE FARMING | 25 May 2018 11
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