PARTNER FEATURE The rise of decision agriculture
From hybrid selection to planter adjustments, farmers frequently make management decisions that impact their bottom line. As margins tighten due to low crop prices, the importance of good decision-making grows. To be successful, farmers need to use all of the tools at their disposal to make the best decisions in every part of their operation. The next horizon for precision agriculture lies in growers making informed decisions within the context of a growing season rather than at year’s end.
BY CHAD SWINDOLL, AG LEADER PRECISION AGRONOMIST T
he farmers’ decision-making process is underway throughout the growing season as they observe what is happening in their fields. That’s why
it’s important for maps and information to be accessible throughout the season on in-cab displays, smartphones and tablets. And, farm- ers don’t make decisions alone, which is why sharing with trusted advisors is also important.
Confident decision-making The first step to confident decision-making is recognising there is monetary value and an environmental impact in every decision you make for your crop. Then, use today’s advanced precision technology to connect specific data points to create a strong basis of information supporting those decisions. Using the right precision ag tools to build a foundation of accurate data is important because no good decision can be made using bad data. The four fundamental components that support agronomic decision making are reliability, availability, usability and accuracy. Not even the highest-powered tools will work if you don’t have reliable data.
A different way to farm Today’s farmers are using data to make deci- sions. Cloud-based platform, AgFiniti, gives them access to their maps and other valuable information from any machine, anytime, any- where. Growers may have many farm informa- tion management platforms to choose from, but AgFiniti has the power to change the way an operation functions.
AgFiniti doesn’t just allow you to store files and view maps, it also provides efficiencies by con- necting machines across your entire operation. Farmers can easily access all the displays across their farms to check progress, share informa- tion or help troubleshoot issues. A manager of the farm has the ability to access on a smart- phone or tablet what is happening in the cab of each machine in real-time.
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▶ FUTURE FARMING | 25 May 2018
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