CERAMIC TILES


of the wall tiles market. Increasing interest in porcelain tiles, particularly wood and stone effect, has benefitted the floor tiles market. With interest in large or extra-large format tiles developing further, the trend towards using the same tile on both walls and floors has increased, leading to increased blurring of the definition between floor and wall tiles.


US ON CERAMIC AND ORCELAIN TILES


iew and Trends


The role of international trade to the ceramic and porcelain tiles sector is significant and cannot be understated and has recently been brought into sharper focus by the Brexit process. The small number of high-volume, UK-based production has meant that suppliers have increasingly looked to imported tiles to extend their ranges and defend share. The reduction in the UK production base is likely to mean that, in the medium-term, suppliers may well be looking outside the EU to sustain their range of ceramic and porcelain tiles product.


ain tiles enjoy sustained demand in both d contract end-use sectors. However, been impacted by the uncertainties consumer spending on non-essentials urround some types of business he last 2 years.


Recent Performance Growth continued in 2016-17,


supported by positive developments in the domestic sector.


n and design has been key to value er format tiles for both floors and walls e “norm” rather than the ex eption. ss in digital printing in particular has led


Housebuilding and RMI (Renovation, Maintenance, Improvement) work continued to grow, with the latter benefitting from increased demand for bathrooms and kitchens.


stone and wood effect ranges that have e from these competing materials. In on improvements have meant that n switch more quickly and easily between


ecade ago. The recent trend for highly m lay designs is a key example of this.


or and wall tiles are increasingly popular, ood effects being particularly fashionable White, black and grey have been the olours, with ‘griege’ also being a notable Texture has become increasingly sumers want a surface effect that not


e natural material, but also feels like it. other wall coverings such as upstands,


However, in new-build housing there has been a move towards upstands and splashbacks, thus reducing the opportunities for wall tiles.


painted walls has restricted the growth of ket. Increasing interest in porcelain tiles, and stone effect, has benefitted the floor


h interest in large or extra-large format urther, the trend towards using the same and floors has increased, leading to


g of the definition between floor and wall ational trade to the ceramic and porcelain


nificant and cannot be understated and n brought into sharper focus by the Brexit all number of high volume UK based eant that suppliers have increasingly ed tiles to extend their ranges and defend


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Market growth in 2018 has been more subdued with Brexit-related uncertainties causing consumer confidence issues and the deferral of some larger scale commercial projects. Demand for tiles has largely been sustained by RMI activity in both the domestic and non-domestic sectors. Within the residential sector, the trend towards ‘getting someone in’ is becoming more popular, which increases the opportunities for more premium, higher value tiling products being specified by installers. The move away from tiling in kitchens has led to greater dependency on the bathroom market although interest in en-suites, wet rooms and fully tiled bathrooms has underpinned demand for both floor and wall tiles.


Recent Performance End-Use Application Mix Introduction


Estimated to account for over 75% of the overall UK wall and floor tiles market, the ceramic & porcelain sector has been somewhat rejuvenated over the last decade by the wider adoption of porcelain products in both residential and commercial end use sectors.


Market size has benefited from the increasing interest in higher value wood and stone-effect porcelain tiles, particularly for flooring applications. Although at the lower end of the market white and single coloured tiles remain popular. Both floor and wall tiles are facing increasing competition from other surfacing materials, such as laminate & luxury vinyl flooring (LVT), and kitchen splashbacks and waterproof panels in the walling sector.


The end-use application mix has remained consistent over the last few years, with the domestic sector continuing to hold the larger share at around 55% in 2018-19. However, over the longer-term, the contract sector is gaining share. This may increase with some larger retailers increasing their presence in the commercial sector recently. The domestic sector has benefited from the trend towards ‘improve not move’ and the move towards ‘getting someone in’ for home improvement projects, increasing the chances of using higher quality tiles. However, the domestic sector is dependent on levels of consumer confidence and spending on significant home improvement projects.


The contract sector benefits from non-residential output and RMI in key sectors such as offices,


retail, education, entertainment and leisure, industrial and infrastructure. All of these sectors provide various opportunities for tiling, with washrooms, kitchen facilities, changing rooms, concourses and foyers etc. The infrastructure sector is likely to provide future opportunities for both floor and wall tiling into the medium-term and beyond with HS2. However, floor tiling in the contract sector continues to face increasing competition from alternative materials, including LVT, laminate, polished concrete and resin-based flooring systems. Additionally, other materials such as decorative panels have impacted on the growth of the wall tiles market. There is a relatively even split between wall and floor tiles in the contract sector, with the former accounting for the slightly larger share of around 52%.


UK Market for Ceramic and Porcelain Tiles 2016 to 2022 – by Value (£m msp)


UK Market for Ceramic and Porcelain Tiles 2016 to 2022 – by Value (£m msp)


Future Prospects


Growth continued in 2016-17, supported by positive developments in the domestic sector. Housebuilding and RMI work continued to grow, with the latter benefitting from increased demand for bathrooms and kitchens. However, in new build housing there has been a move towards upstands and splashbacks thus reducing the opportunities for wall tiles


Market growth in 2018 has been more subdued with Brexit related uncertainties causing consumer confidence issues and the deferral of some larger scale commercial projects. Demand for tiles has largely been sustained by RMI activity in both the domestic and non- domestic sectors. Within the residential sector, the trend towards ‘getting someone in’ is becoming more popular, which increases the opportunities for more premium, higher value tiling products being specified by installers. The move away from tiling in kitchens has led to greater dependency on the bathroom market although interest in en-suites, wet rooms and fully tiles bathrooms has underpinned demand for both floor and wall tiles.


The current forecast is for modest annual growth rates of 1-2% into the medium-term. However, more recently the market has been affected by the uncertainty caused by Brexit. As such, consumer confidence has decreased and some larger commercial projects have been deferred as many organisations adopt a ‘wait and see’ approach. Furthermore, the UK tile market is heavily reliant on imports and is highly susceptible to foreign exchange rate fluctuations.


The future of the UK volume production base remains uncertain, although opportunities are likely to remain for special st and niche suppliers; however, the market remains open to further import penetration.


www.amaresearch.co.uk EndE Use Application Mix


xtracted from the ‘Floor and Wall Tiles Report 2019-2023’ by AMA Research Ltd The end use application mix has remained consistent over the last few years, with he


Contact sales@amaresearch.co.uk or see www.amaresearch.co.uk for details. domestic sector continuing to hold the larger share at around 55% in 2018-19. However,


over the longer-term the contract sector is gaining share. This may increase with some larger retailers increasing their presence in the commercial sector recently. The domestic — 31 —


sector has benefited from the trend towards ‘improve not move’ and the move towards ‘getting someone it’ for home improvement projects, increasing the chances of using


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