CERAMIC TILES


with stone and wood effects being particularly fashionable in recent years. White, black and grey have been the most prominent colours, with ‘griege’ also being a notable colour of choice. Texture has become increasingly important, as consumers want a surface effect that not only looks like the natural material, but also feels like it.


MARKET INSIGHT


AMA Research presents its latest findings on the UK ceramic and porcelain tiles market, based on its ‘Floor and Wall Tiles Report 2019-2023’.


Competition with other wall coverings such as upstands, splashbacks and painted walls has restricted the growth of the wall tiles market. Increasing interest in porcelain tiles, particularly wood and stone effect, has benefitted the floor tiles market. With interest in large or extra-large format tiles developing further, the trend towards using the same tile on both walls and floors has increased, leading to increased blurring of the definition between floor and wall tiles.


The role of international trade to the ceramic and porcelain tiles sector is significant and cannot be understated and has recently been brought into sharper focus by the Brexit process. The small number of high volume UK based production has meant that suppliers have increasingly looked to imported tiles to extend their ranges and defend share. The reduction in the UK production base is likely to mean that into the medium-term suppliers may well be looking outside the EU to sustain their range of ceramic and porcelain tiles product.


UK Market for Ceramic and Porcelain Tiles Product Mix 2018-19 - (% by Value)


UK Market for Ceramic and Porcelain Tiles Product Mix 2018-19 - (% by Value)


Wall Tiles 63%


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Floor Tiles 37%


Introduction


Estimated to account for over 75% of the overall UK wall and floor tiles market, the ceramic and porcelain sector has been somewhat rejuvenated over the last decade by the wider adoption of porcelain products in both residential and commercial end-use sectors.


Market size has benefited from the increasing interest in higher value wood and stone effect porcelain tiles, particularly for flooring applications. Although, at the lower end of the market, white and single-coloured tiles remain popular. Both floor and wall tiles are facing increasing competition from other surfacing materials, such as laminate and luxury vinyl tile (LVT) flooring, and kitchen splashbacks and waterproof panels in the walling sector.


Market Overview and Trends


Ceramic and porcelain tiles enjoy sustained demand in both the residential and contract end-use sectors. However, value growth has been impacted by the uncertainties surrounding both consumer spending on


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non-essentials and the malaise surrounding some types of business investment over the last two years.


Product innovation and design has been key to value growth, with larger format tiles for both floors and walls now viewed as the norm rather than the exception. Continued progress in digital printing in particular has led to more realistic stone and wood effect ranges that have taken some share from these competing materials. In addition, production improvements have meant that manufacturers can switch more quickly and easily between designs than a decade ago. The recent trend for highly decorative, random lay designs is a key example of this.


Natural-effect floor and wall tiles are increasingly popular, with stone and wood effects being particularly on-trend in recent years. White, black and grey have been the most prominent colours, with ‘griege’ also being a notable colour of choice. Texture has become increasingly important, as consumers want a surface effect that not only looks like the natural material, but also feels like it.


Competition with other wall coverings, such as upstands, splashbacks and painted walls, has restricted the growth


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Extracted from the Floor and Wa Contact sales@amaresearch.c


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