WHAT’S NEW?
SUCCESS FOR CERSAIE 2019 AS VISITOR
NUMBERS RISE The 2019 edition of Cersaie proved to be a great success, with figures confirming an increase in visitors to a total of 112,340.
Attendance was 0.2% up on the 2018 figure and was spread out evenly over the five days of the show, which took place from Monday 23rd Friday 27th
to September at the Bologna exhibition centre.
Despite the difficult situation in international markets, the event attracted 52,997 international visitors, 47.2% of the total. Although this marked a slight decrease on last year’s figure (-1.9%), the number of Italian visitors grew by 2.2% to 59,343.
Organisers praised the event’s exhibitors, saying that the continuous improvement in the quality of exhibits helped this year’s show to stand out. In total, 889 exhibitors from 40 countries took part, an increase of 49 from last year. These included 342 non-Italian exhibitors, 18 more than in 2018 and 38.5% of the total. Ceramic tile was the best represented sector with 458 companies, followed by bathroom furnishings with 214 exhibitors (30 more than in 2018), confirming the importance of this segment at the show.
All the events at Cersaie were strongly attended, starting with the inaugural conference entitled “Ceramics: from healthy environments to sustainable growth and trade wars” attracting an audience of more than 500 people.
The five conferences in the ‘building dwelling thinking’ cultural programme, held in the Architecture Gallery, featured talks by prominent international speakers and were attended by about 2,500 people.
More than 10,000 visitors converged on the Famous Bathrooms exhibition, inspired by the bathrooms of 32 famous historical figures and co- funded by the Italian Trade Agency ITA.
Another event that attracted strong interest was Archincont(r)act, the new area in Hall 29 where ten international architecture firms met real estate and property developers,
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inaugurated with a conference entitled ‘The Cities of the Future’ with Philippe Daverio, Federico Rampini and Emilio Mussini.
Tiling Town was another very popular event, with well-attended technical seminars on large slabs and panels and demonstration areas focusing on training and the bathroom.
Again, this year Cersaie for Students saw over 3,600 high school and university students attend meetings on artificial intelligence and job building, while the lesson in reverse, given by film director Francesca Molteni, welcomed more than 2,000 students.
The partnership with Bologna Design Week, now in its fifth year, offered a packed programme of evening events in the city of Bologna which proved highly popular with visitors to Cersaie and will see further development over the next few years.
www.cersaie.it/en www.tomorrowstileandstone.co.uk
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