WHAT’S NEW?


KERAKOLL PRESENTS NEW CORPORATE IDENTITY


Kerakoll has presented a multi- year project to redefine the Group’s corporate purpose and brand identity, developed in partnership with global brand consultancy firm Interbrand.


The new corporate purpose of ‘To bring together passionate thinkers and makers to build better places to live’ sums up Kerakoll’s commitment to involving all stakeholders along the entire value chain, with the aim of creating better places to live. To do this, the Group has taken on the role of an aggregator of passionate people: employees, architects, engineers, craftspeople and end-users who propose and implement innovative ideas and projects every day.


Interbrand was able to redefine the strategic guidelines of the Kerakoll brand, through extensive internal and external insights research aimed at identifying the status quo, along with future aspirations. Working closely with all corporate functions,


MAPEI SETS THE SCENE AT


GATWICK AIRPORT STATION Mapei renovation and tiling systems have been used as part of an extensive redevelopment at Gatwick Airport Station. The project, which was carried out by DMC Contracts for Costain, included construction of a new second concourse and airport entrance, doubling available space for passengers accessing the airport terminal.


Before the pandemic, more than 21m journeys were made through Gatwick Airport Station every year, and those passenger figures are rapidly recovering. Providing a ‘bigger, better and brighter’ space, the new concourse is the size of eight tennis courts and has created 500m² of extra space in the existing station concourse. The upgraded station is fully accessible to all passengers and includes eight new escalators, five new lifts, new stairways and widened platforms, as well as new information areas, wide ticket gates and a dedicated passenger assistance point.


During DMC Contracts’ surface preparation, cracks in the existing concrete screed were first repaired


— 08 —


with Mapei Eporip solvent-free epoxy adhesive. Mapeproof One Coat surface damp proof membrane was then applied, to suppress residual and construction moisture, followed by Mapei ECO Prim T Plus – a very low VOC universal acrylic primer. The surface was levelled with fibre- reinforced levelling and smooth compound, Mapei Ultraplan Renovation Screed 3240.


Prior to tiling, Mapetex system anti- fracture membrane was bonded to the substrate with Mapei Ultralite Rapid Flex S1 adhesive – a rapid-setting,


low dust flexible, lightweight one- component adhesive.


During the final fix, Mapei adhesives were used to install the 600 x 600mm porcelain tiles: Mapei Keraquick S1 quick-setting and Mapei Keraflex Maxi S1 deformable cementitious adhesive. The tiles were then grouted with Ultracolor Plus - Mapei’s anti- efflorescence and mould-resistant quick-setting and drying polymer- modified grout and all perimeters, intermediate and construction joints were filled with Mapesil AC mould- resistant pure silicone sealant.


www.mapei.co.uk www.tomorrowstileandstone.co.uk


Interbrand came up with customised processes for Kerakoll, using an inside- out and outside-in approach.


“Building Better Together” encapsulates the brand’s new trajectory centered around internal and external guidance for business decisions.


Fabio Sghedoni, Vice- President of Kerakoll Group, commented: “In line with our nature as a B Corp, awarded in 2023, Kerakoll’s challenge for the future is to make a positive impact in the construction industry and society as a whole.


“In a highly fragmented and complex industry, we have had the courage and ambition to evolve: from being a supplier of materials fulfilling our clients’ functional needs, to a platform bringing trust, efficiency and excellence to the entire supply chain, combining business objectives with positive goals for all stakeholders.”


“In an industry driven mainly by technical and operational aspects,


our new narrative focus is on benefits for people and the environment,” said Alessandro Dondi, Brand Marketing & Communication Director of Kerakoll Group. “Together with the Interbrand team, we revised the logotype and the visual and verbal identity, the architecture of the entire offering and the packaging system. The new brand identity was driven by experimental and experiential research, aimed at exploring how materials and colours affect the relationships between people and the places they live in.”


www.kerakoll.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42