COVER STORY VERSATILE SYSTEMS
Vision Display, designer and manufacturer of showroom displays for the tile, flooring and trade industries, reveals how the company has evolved in response to customer demand.
Vision Display was initially set up 25 years ago to service the tile industry with quality display systems and soon became the UK market leaders in the tile display market. Since then, the company has successfully expanded its range of display products into the bathroom, flooring and trade related industries and is renowned as the `go-to’ company for displays across a wide range of surface products.
Based in Kent, Vision has successfully honed the business to allow for the provision of everything from a one-off display unit to large batches of distributor stands and complete showroom fit outs.
Vision Director and Founder Dave Akerman said: “We are a different business today compared to when we first set up. We are constantly watching our markets to ensure we can provide our customers with exactly what they need. This evolution is a based on responding to customer demands with new design ideas and concepts, which we then feed into the market, with them very often becoming products that are widely accepted and used by our customers.
“In order to respond to these demands, we have over time had to expand our in-house design team who are capable of all types of display product and manufacturing design, generating both 2D CAD drawings and 3D renders of our products for our customers. In addition, we have adjusted our production facilities so that we can deal with many small bespoke orders as well as the larger, bulk quantities when required. As anyone in manufacturing will tell you, the word bespoke often brings with it a lot of background work just to generate small quantities of product. This can be costly to do but we have worked out methods that enable us to be reactive and efficient, without costs to our customers being unviable.”
Vision’s business model has been developed into a comprehensive, all-encompassing service which includes providing display systems, printed point of sale, product sampling, labelling and distribution as well as physical installation where required. A current on-going project sees the company providing the full package on behalf of a major
surfaces distributor who needed a display offering for one of the UK’s foremost DIY retailers. “We were tasked with quite a challenge on this project,” Dave explains. “We had an initial, basic brief from the retailer as to what style of displays they thought they required along with a restricted footprint size and strict health and safety requirements. This project needed a speedy response, so we based our concept on a previous display design that we adapted to fit this brief, which was immediately accepted by our customer and the end retailer. The project then grew rapidly as we also undertook the merchandising of our customers’ products needing to be displayed, which involves converting their raw materials into display samples and pre-fitting them to the display along with a range of decorative trims and all the POS. We then shipped the completed displays directly for the retailer to simply put in place in their stores, providing a 100% complete solution for this project.
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www.tomorrowstileandstone.co.uk
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