FEATURE g on Up
always be important to consider how you can elevate your business to the next level can attract new clients to help you do this.
Photo: Chris Snook © Houzz 2020
your website is out of date, Houzz offers professional website building and hosting services as part of the Houzz Pro package.
The language used on your website and marketing materials is key. Is it an accurate representation of the high-quality level of service and finish you are able to deliver? Ensure you are highlighting your service, results and expertise. And lastly, what are you doing to attract these clients? To stand out in this market, it may be worth investing in advertising which will promote your business to this new audience.
Photography is Key
Photos of your past projects work as your CV for future prospective clients, so it is important to consider the quality of the images you’re showcasing. Are the images inspiring and aspirational? We find that the most successful professionals on Houzz are those who hire professional photographers to shoot staged photos of their projects for their portfolio.
Josh Delane, from The Wood Works, a carpentry business on Houzz, shares this valuable insight: “I think it comes down to how you portray yourself on all social platforms. If you are posting amateur photos taken on your phone, it’s unlikely to grab the
twitter.com/TRetailFloors
attention of clients. On the other hand, if you find a photographer who styles the shoot and takes high-quality images for you, it means that not only will you come across as professional and high-end, you may also have the added benefit of capturing other media attention, such as national magazines!”
Build Up Testimonials
Reviews are an important reference point for prospective clients, and they will expect to find them on your website and Houzz profile. The best way to prompt a client to leave a review is to ask, and it’s best to do it as soon as possible so the experience is fresh in their mind.
Furniture maker on Houzz, William Jones of Clermont Carpentry, said: “I make sure I maintain a warm relationship with my clients. If I’ve done a good job, I feel comfortable asking them for a review afterwards.”
When a project is wrapping up, send a polite message asking them if they could let others know about your service by writing a quick review on your website or Houzz profile. Make it easy for them by including a link that will take them directly there!
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