FEATURE Moving
Whether you’re a retailer, interior designer or other flooring professional, it should a of success. Here, Houzz discusses how you
Photo: Lucy Call © Houzz 2020
When it comes to taking the next steps to expand your client base and progress your business, attracting high-end clients with larger budgets and spending power could be your answer. The question is- how do you secure these valuable clients?
Houzz.co.uk, the leading platform for home renovation and design, spoke to its community of professionals to share their experience and advice, providing handy steps that will help you raise the bar and continue to attract new custom.
Confidence is Crucial
It is key to stay true to your business’ principles, but think creatively about how you can adapt your strategies and have the confidence to challenge yourself.
Amit Malhotra, of Aflux Designs, an interior design practice on Houzz, said: “Adopting a ‘yes, we can’ attitude and being confident will make you push yourself to accept new ventures and bigger projects.”
However, it is important to remember that new clients won’t arrive overnight, so have faith and be patient.
Understand and Identify Your Target Market High-end, quality clients are likely to be successful leaders
24 | Tomorrow’s Retail Floors
and professionals in their fields and will expect a certain level of service and standard of quality. Be prepared to meet them at their level and show them that they can expect these high standards from you. These clients will have extensively researched similar businesses, so you will need to demonstrate the value of your services and how they will benefit from choosing you.
From the outset, you will need to show your top clients that you are prepared to go above and beyond to meet their needs, so offering a free one-to-one consultation will demonstrate your initiative and willingness. Using Houzz Pro software will allow you to move projects forward faster. By integrating your calendar, you’ll be able to easily schedule video meetings to virtually meet your prospective clients.
Tailor Your Marketing Strategy
Review your website and marketing material to ensure it promotes your business with a high-quality tone and sophistication, otherwise clients are likely to be put off by the lack of professionalism. Ensure that websites are fast- loading and easily accessible, as prospective clients will want to find the information they need as quickly as possible. If
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