PRODUCTS & SERVICES
CLASSICS REIMAGINED WITH ARTESIA
Artesia is the brand-new cushion vinyl collection from Leoline for 2020.
Exploring the beauty of ceramic designs, the collection is inspired by traditional encaustic tile patterns, reworked in palettes perfect for today’s homes.
Made up of 14 original and exclusive designs, developed entirely in-house, Artesia’s palette of cool greys and ice blues sets a modern tone to the traditional patterns of Estrella and diamonds of York and brings a fresh take on the classic Parisian elegance of Evora. With the terrazzo of Bologna and other geometrics in Emilia, Frisby and Nuria; Artesia is a collection that shows how Leoline makes style easy.
Stuart Reeves, National Sales Manager for the brand, said: “There’s been a move towards bolder patterns in the home and we’ve captured this with our new Artesia collection.
“Yet homeowners are after something more than a faithful take on an old look. At a mass market level, our
ABINGDON FLOORING EXPANDS STAINFREE RANGE WITH USA COLLECTION
The USA Collection comes in three stylish choices, Miami, Dallas and New York, which all possess bleach- cleanable benefits that make them a popular choice for family homes.
These luxury tufted carpets come in three choices of pile weights finished in on- trend colour palettes from subtle browns through silky silvers to dark graphite.
Consisting of 14 colours, the ranges are inspired by Miami’s art deco Atlantic architecture, the cool Metropolis of New York and Dallas ranch lands and warm Gulf Coast Shores.
From subtle creams of Sandstone to the warm browns of Hazelnut, the Miami range comes with 12-year wear warranty, protecting carpets against premature wear.
New York defines the metropolitan colour range of its namesake while the Dallas range is inspired by the colours of its surrounding ranch lands and warm Gulf Coast shores.
30 | Tomorrow’s Retail Floors
attitude to colour has changed since the combinations of bygone eras and so we’ve recoloured classic designs for a fresh feel. It’s an intoxicating blend that’s sure to be a hit.”
With Leoline’s Natural Look and Feel texture treatment, Artesia’s authenticity is lifted beyond the ordinary, while homeowners can benefit from a value- engineered specification that makes great design accessible to a wide audience. In
Martin Peace, Sales Director at Abingdon Flooring, commented: “Suitability for family homes who do not wish to compensate on luxury was a key focus for the new range. Combining the soft finish of the USA Collection with a bleach-cleanable fibre enables us to provide retailers with a comprehensive choice of sumptuous carpets that fit the modern consumer.”
Each of the USA Collection ranges is constructed from a felt backing, providing user comfort and easy installation. Using 100% StainFree fibre gives a bleach-cleanable lifetime StainFree guarantee. Dallas, Miami and New York are available in 2.5m, 4m and 5m widths, making them versatile and economical for both small and large rooms.
Eye-catching brand support, in the form of wall units and lecterns, is available to help retailers maximise interest for the USA Collection and enforces the message of a luxury range offering in a competitive market.
www.abingdonflooring.co.uk www.tomorrowsretailfloors.com
two, three and four-metre widths, the floor can be loose-laid in rooms up to 16m2
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making it a great ‘off the roll’ DIY project for homeowners looking to inject style into kitchens and bathrooms.
Made in Belgium using renewable energy, Artesia will be readily available from March, featuring on Leoline stands across the country as the brand rolls out its 2020 merchandising update.
www.leoline.co.uk
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