COVER STORY MEASURESQUARE UK Times are Changing
Nigel Welsh, MD of MeasureSquare, discusses the importance of accepting and utilising advances in technology, using his own company as an example of how change can breed success.
Embracing change is to view something from a different perspective. The question is, how can technology improve lives with just a little adventurous spirit, an entrepreneurial attitude and a different perspective?
Making simple changes in day-to-day business processes and the use of technology can impact expectations of clients, suppliers and staff. We all know change can sometimes be difficult and we sometimes shy away from upsetting the apple cart. However, whether we like it or not, it happens, and we all adapt eventually. A change of perspective can turn something that we see as disruptive into something that is of high value.
Turn the clock back to 2006, the year a whale took a detour up the river Thames; bird flu was discovered in Scotland; Italy won the world cup in Germany and MeasureSquare was born in a small room in the back of the house in a quiet suburb in Brisbane, Australia. Back then, it was still very normal for businesses to pound the pavement, knock on doors, run advertisements in magazines and on local radio, etc. Pretty much what we all do today, to varying degrees. I think from memory, the budget stretched at the time to a website and a credit-card-sized advertisement in the only industry magazine in the country.
What was different for MeasureSquare, was how technology was used to reduce costs associated with travel. Australia is a big place and it became very clear that traditional methods of selling our product and services were going to be cost-prohibitive: giving potential customers a sales pitch, presentation, product demonstration and support had to be innovative and low cost.
It may seem obvious in today’s world, with so much video and screen presentation software available to us all to keep in contact over long distances. However, casting our minds back to 2006, I think Skype and perhaps a sprinkling of others were used to keep in touch with family and friends. Back then, video conferencing and screen sharing was the realm of corporate giants, governments and great spy movies; besides that, who could afford it anyway? Well, as it turns out, any small business with the passion and drive to figure it out and make it work for them.
Introducing MeasureSquare Estimation software to an industry across a vast continent, using VOIP “internet telephone” and meeting software, reduced travel costs by 95%. Let’s put that into perspective- no hotel charges, no fuel costs, no airline tickets, no parking, no meals and many others. The impact of two low-cost technology solutions was tenfold. It removed the need for office space. Why do you need an office when you can operate from a desk? Why do you need to be in one location when you can operate from any location? Why restrict business to one country when you can operate at any time of day? Today, MeasureSquare
12 | Tomorrow’s Retail Floors
operates across the globe from multiple locations. The reality is, technology makes the world a very small place.
Perspective, changing what is accepted, can have massive implications for every business. In today’s world, we all have technology solutions at our fingertips. Take a deeper look at what is available; it could change your business, not to mention lifestyle, for the better.
”A change of perspective can turn someting tat we see as disruptive
into someting tat is of high value.“
We are ready to assist any flooring business who is interested in implementing MeasureSquare estimation solutions. We understand flooring, we understand planning and estimation and we understand what working remotely is all about.
Considering the fact we are all in uncharted waters for the next few months, technology is vital for staying connected and in constant communication and will enable us to remain productive.
MeasureSquare’s cloud-based management tool is the apex of MeasureSquare estimation software solutions, it enables users to manage their software licenses, estimation projects and share information through connective and collaborative functionality. MeasureSquare estimation solutions can be installed in the office, at home and on mobile devices, ensuring you have the tools to keep your business running.
The message from those in the know so far, is we can be assured we will reach the other side of this event. Now is the time to research, implement and change how your business operates, not just for a few months, but for the long-term. Now is the time to take advantage of what is at your fingertips and join thousands of flooring businesses who have already made the change.
www.measuresquare.co.uk www.tomorrowsretailfloors.com
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