VINYL & LVT
Layer Up
Matthew Brook, National Sales Manager for Moduleo UK and Eire, discusses the benefits of engineered vinyl flooring and how it is allowing homeowners to express their style more than ever before.
Luxury vinyl flooring gives homeowners the opportunity to choose from a range of different styles, patterns and colours. It’s a choice which is growing in popularity for professionals at the forefront of the flooring trade as it allows them to sell styles which promote individuality to their customers, enabling them to express their personality and flare for interior design without sacrificing substance in the home.
In 2020, having something which is personal yet practical can be appealing to those who are investing in their homes. Engineered vinyl flooring builds upon the benefits of luxury vinyl tile (LVT) and offers solutions for the different challenges of life. Engineered vinyl flooring is perfect for renovations, self-build projects and can be the catalyst behind giving an old room a new lease of life.
The right flooring can truly transform a home. In 2019, Moduleo launched LayRed, moving into a new area alongside LVT. LayRed is an engineered vinyl flooring collection designed to push the boundaries and challenge LVT brands. The idea behind LayRed was to produce an innovative product which is stronger than ever before but comes with a soft feel on the feet of the customer. With innovation at the forefront, LayRed engineered vinyl flooring has been developed to withstand life’s challenges.
The Brains
Manufactured using reinforced methods, the LayRed collection is developed with integrated underlay and exceptional sound-absorption qualities, meaning it is ideal for uneven floors and can be applied straight over existing flooring, including tiles.
Minimal preparation is required when it comes to installation as LayRed uses CLICK technology, a practical tooth-groove fitting which removes the need for adhesive. Each LayRed design is fitted with a TwinGuard protective layer and, through smart engineering, the floor is shielded from both scratches and dirt penetration, maintaining a pristine look without scrapes.
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All Moduleo products, including LayRed, utilise state-of-the- art technology to create grains, knots and grooves which mirror the surface texture of wood and stone, resulting in authentic structure and depth. LVT LayRed engineered vinyl flooring, however, is multi-layered, comes with integrated underlay and ensures easier installation, better sound dampening and better levelling of uneven surface. LayRed is soft and warm underfoot, which means a great deal for customers as it can change a room and how regularly it is visited, especially through winter months. Another added benefit is that it can be laid over underfloor heating, so will provide quality performance in different temperatures.
The Beauty
LayRed allows rooms to come alive thanks to the 31 developed and printed designs available. All inspired by natural wood and stone, styles range in appearance and boast pin-sharp details, few repetitions and beautifully embossed textures. Styles are created to look as beautiful and feel as real as nature itself.
Homeowners can create a cosy, homely feel throughout their property with Country Oak and Midland Oak designs. Available in a range of shades, these finishes are popular as they include grains and pronounced knots which add character to rooms and can be paired with both light and darker tones.
For a more contemporary feel, LayRed’s stone designs offer a modern design and touch without the chill of the real thing or the sound of shoes on the surface. Thanks to the acoustic layer of LayRed, walking sounds are softened, which means no annoying noises when walking as the floor’s absorbing qualities come into play.
Engineered vinyl flooring is the perfect option for customers who want a stunning floor which will stand the test of time and LayRed, engineered to feel beautiful with detailed aesthetics and silent acoustics, is a choice which homeowners will be delighted with.
www.moduleo.co.uk Tomorrow’s Retail Floors | 15
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