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SPECIAL FOCUS TECHNOLOGY o Strengthen


how flooring retailers can rise up to be the biggest players in the sector by investing in n turn, improve their operations.


Most importantly, this can be done in real-time, ensuring buyers have a seamless purchasing experience.


With CPQ software, it can act as an organisation’s central location for updated information, ensuring that all retailers and dealers have real-time information on pricing, discounts, specials, discontinued items, new products and any other amendments to inventory. With this information at their fingertips, retailers instantly have everything they need and can save up to 95% of the time it takes to compose proposals, bids and recommendations. This also means training resources can be reduced, as new reps will have the means to start selling like experts on their first day, providing effortless quotes and orders, as well as offering new promotions, upsells and add-ons. Furthermore, it can reduce errors by up to 93% by eliminating mistakes in quotes, orders or configurations, which will inevitably save money and time.


CPQ can also be leveraged to increase conversions and generate more sales leads. But, most importantly, it can ensure retailers have the data available to deliver a fast, personalised and enhanced experience to their customers, allowing them to present the right product at the right time.


store, warehouse management application and a customer support system, will simply not suffice as a solution to support your company and business processes.


Manual processes, errors and lack of real-time data and visibility to make important business decisions are also holdbacks in a retailer’s growth. This is no longer sufficient in today’s ‘need it now’ networked world and is not only frustrating for suppliers, but business managers, marketing teams and customers too who have to wait for answers while information is being manually transferred.


What retailers need is a unified platform in place which can serve as a single record of the truth, empowering them to deliver a highly personalised customer experience to customers – and Netsuite can offer exactly this. By connecting all customer orders, inventory and financial information, retailers have a more holistic view of the business right down to the smallest details. In turn, retailers can benefit from more efficient and effective business operations, which is essential to their growth and their ability to meet their customers’ needs in real-time.


This level of cloud-based networking also opens the door to new retail-defined software possibilities, such as configure, price, quote (CPQ) software. This provides a retailer’s sales team, customers and dealers with the means to find the products they need through a guided selling platform and provide error-free quoting, even on the most complex of products and services.


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As the only CPQ solution available for omnichannel, Verenia for NetSuite is 100% native to NetSuite and provides comprehensive solutions for the front office, dealer and distributor networks, and the in-store experience. Designed for companies’ complex, configured products or organisations with a wide range of products and services, it has the ability to streamline sales processes, empowering retailers to sell more, faster. What’s more, a web-based CPQ solution such as this can enforce business logic to manage discounts, promotions, upsells, cross-sells and ensures error-free configurations of complex pricing, services and products.


If retailers are to embrace software and the benefits CPQ bring, they can remove any inefficiencies across their business, as well as identify disparaged processes, causes of delays and missed opportunities. By eliminating issues such as these, retail teams can spend more time engaged in creating new opportunities and focus on innovating. And, with all the information they need at their disposal, sales teams can sell faster than ever before - growing overall sales revenues for its company and gaining a competitive edge against their competitors.


All in all, CPQ software has the ability to transform a retailers’ sales team and entire business, positioning them to be one step ahead of their customers’ needs and, ultimately, deliver the enhanced experience that they have become accustomed to.


www.verenia.com www.noblue.co.uk


Tomorrow’s Retail Floors | 25


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