COVER STORY KARNDEAN DESIGNFLOORING Experiment with Abstract
The experts from luxury vinyl flooring specialist Karndean Designflooring explore its created in response to more and more customers opting for bolder pattern choices for
Karndean Designflooring has recently launched the Victorian inspired Heritage collection and latest update to its geometric Kaleidoscope range. The launch was motivated by a forecasted rise in consumer demand for more abstract designs, as more homeowners look to inject pattern into their living space.
Stella Coyle, National Retail Sales Manager of Karndean Designflooring, said: “Whereas previously home decorators and renovators have looked to the walls or accessories to introduce pattern in their homes, they’re now going to the floor.
“Instead of relying on pops of pattern in cushions or fabrics, a patterned floor can make small spaces feel bigger and create a statement in larger areas. Likewise, patterned floors can be used to zone out areas of the home or divide separate living areas to cater for multi- generation and co-living spaces.
“Heritage has been really popular with customers looking to achieve the original character of elegant period interiors or for creating a contemporary statement look. Perfect for busy rooms where highly-durable flooring is required, Karndean’s Heritage Collection reinvents historical style with all the benefits of luxury vinyl tiles, offering a practical choice for an on- trend, modern floor.”
Karndean’s brand-new Heritage Collection is designed to give the opulent look of classic geometric tiles. From striking monochrome designs to beautifully blended traditional patterns, the collection reflects both the classic elegance of historic homes and the boldness of contemporary trends. Its tasteful mix of shades can also be used to create a totally individual look.
The versatility of the new Heritage Collection is amply demonstrated with 18 pre-assembled colour combinations in four tile patterns– Clifton, Lansdown, Montpellier and Mayfair.
Presenting ten exclusive new colours, from timeless terracotta, crimson and
10 | Tomorrow’s Retail Floors
gold to contemporary dove grey, taupe and baby blue, alongside two Opus designs Luna and Nero, the Heritage Collection features square, triangular and octagonal tiles, available in all 12 shades, which can be mixed and matched in any combination to create a truly individual floor.
Adding to its abstract collection, Kaleidoscope recently welcomed two new designs inspired by traditional Moroccan and medieval Spanish architecture. The eye-catching tiles, Casablanca and Marrakesh, are inspired by the artistic techniques of traditional Moroccan architecture, brought to the Iberian Peninsula during the eighth century.
One creative design, available in two subtle yet striking colourways, offers a modern interpretation of these iconic patterns with a non-uniform, patchwork arrangement that incorporates a stylish combination of geometric forms, curves and crests.
Casablanca shows off this quirky design in a monochrome palette of grey shades to create a contemporary statement, while Marrakesh uses a mix of natural earthy colour tones for a warmer, more playful look.
Both colourways are ideal for today’s interiors, where their eclectic style will effortlessly add character and interest to an all-white scheme. Alternatively, selecting one of Casablanca’s on-trend grey shades for walls, furniture and fittings will create a modern take on a monochromatic design.
Marrakesh can be paired with rich warm wood tones, natural textures and terracotta shades, such as Dulux’s colour of the year Spiced Honey, for an interior filled with rustic Spanish charm.
Available in large rectangular tiles (18 x 24”), in the same tile format as Karndean’s popular Opus range, Casablanca and Marrakesh can be seamlessly laid alongside stone or wood flooring.
www.Karndean.com
Karndean Designflooring, Kaleidoscope Marrakesh SP220
Karndean Designflooring, Heritage Mayfair MAYF-01
www.tomorrowsretailfloors.com
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