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FOCUS ON VINYL & LVT The Vinyl Call


Inga Morris-Blincoe, General Manager at Lifestyle Floors, discusses the rise in popularity and changing face of luxury vinyl tile flooring, as well as sharing her predictions for its future


and offering advice for retailers on how to make the most of their LVT products.


The distinct lack of carpet in modern bathrooms shows how flooring trends have changed over the years. Not long ago, super-soft Saxony carpets were dramatically rising in popularity. Though they are still in demand, we’re now seeing a move towards more colourful flooring and hardwearing wool fibres.


Just as carpet trends are changing, LVT purchasing patterns are also shifting. Originally, we found consumers were seeing LVT as a replacement for wood or laminate floors but, as the product becomes more established and manufacturers have branched out in terms of their offerings, people are using this as an opportunity to design their own floors. With this said, stone- effect tiles are a particularly popular option at the moment.


The format of LVT means that people can choose a combination of different designs, complementary or contrasting colours, and even personalise the way the tiles are laid. This flexibility not only benefits the consumer, but contractors also continue to rely on it for hardwearing applications.


With customer demand rising and technology continually advancing, the scope for LVT can only get bigger and better. We are expecting manufacturers and suppliers like ourselves to increase their offering of non-wood decors. We are also meeting this demand by developing our LVT herringbone collection, which will launch later this year. This is a collection of small-plank dry back LVT that can be laid in almost any pattern, similar to parquet flooring, with the option of mixing and matching different decors for a completely bespoke floor. As the LVT market has grown, more and more formats have become available. As well as dry-back LVT, which of course offers the most flexibility, click formats like our 5G Clic and PEC have become extremely popular.


As a retailer, it is important that you also concentrate on progressing your business at the same rate as the products. Our advice is to invest in the right displays for your space to ensure you’re making the most of what you’re selling.


Many retailers are now choosing to utilise technology more within their store or showroom. One example of this is interactive stands. In our experience, a showroom which lends itself to stands that are interactive can bring a large


16 | Tomorrow’s Retail Floors


return on investment. Interactive displays create the perfect talking point, and boost consumer confidence in the product by guiding them through the process of choosing a new floorcovering. Taking advantage of interactive displays like our Inspiration Station is even more important with LVT, as it is so flexible. Encouraging consumers to play around with the possibilities and design a bespoke floor for their home is a unique opportunity.


If you don’t have space for an interactive display, a show floor is another brilliant way to demonstrate the hardwearing properties of LVT. You can even cleverly use the tiles to create zones in certain areas or direct consumers through the store with an eye-catching colour or design.


www.lifestyle-floors.co.uk www.tomorrowsretailfloors.com


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