INDUSTRY UPDATE NEWS
New Digital Era For Flair Rugs With Trade E-Commerce Site
Reacting to changes in the buying habits of both retailers and consumers, Flair Rugs has launched a new e-commerce website allowing its trade partners to order rugs, access stock availability and monitor deliveries 24 hours a day, seven days a week.
Gareth Davies, Sales & Marketing Director at Flair Rugs, explained: “We’ve really been doing our homework when it comes to analysing purchasing habits.
“Following significant market research and analysing feedback from our retail partners, it was clear that our customers were embracing the digital age and enjoying the added value it brings to their business. With this in mind, we soon realised that if consumers were able to purchase products any time of the day or night, why shouldn’t retailers, and so we set about building an online platform to fulfil the requirements of our loyal customer base.
“We believe this system is a better solution than anything that has gone before, fully appreciating that buying is no longer a 9am-5pm process, and that retailers may turn to their mobiles, tablets or desktops to carry out such activity in the evenings or on weekends. Our e-commerce site seamlessly falls in line with the modern-day lifestyle, meaning our products can be explored and ordered 24 hours a day, 365 days a year, and with ease. Live stock updates enable the retailer to discover what’s in stock and when it’s deliverable, all at the click of a button.”
Early feedback has been of a hugely positive nature, in terms of both traffic and comments on the website’s intuitive nature and ease of use. This e-commerce platform is just the latest addition to Flair Rugs’ high-level service offering, joining other popular provisions that include exclusive products, next-day delivery, volume discount and custom branding.
www.flairrugs.com
British Wool Appoints New Head of Marketing
British Wool, the organisation that sells and promotes British-grown wool to the international textile industry, has appointed Graham Clark as its new Head of Marketing.
A Masters graduate in Marketing, Graham has come from a background in joinery and kitchens. Until recently, he was Marketing Manager at XL Joinery. His role there included having responsibility for shaping the marketing strategy in the organisation.
Originally from Cumbria, Graham has significant experience in selling and marketing products into the retail arena, having worked with independent and national retailers, e-tailers and builders merchants. Graham also brings expertise in digital marketing for both B2B and B2C.
Graham said: "I am delighted to join the wool industry and feel that my retail and digital experience will be a good addition to the British Wool business. I am looking forward to learning more about wool and meeting the industry partners over the coming year.”
www.britishwool.org.uk twitter.com/TRetailFloors Tomorrow’s Retail Floors | 07
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