PRODUCTS & SERVICES STEP UP WITH SOFTSTEP


The SoftStep collection of cushion vinyl from Abingdon Flooring is the perfect accompaniment to the British manufacturer’s ranges of carpets.


With collections such as Love Story, StainFree and Wilton Royal, Abingdon Flooring offers great value carpeting for today’s home. What better way to accompany these great ranges than with the practicality and cost- effectiveness of cushion vinyl? Step up SoftStep, Abingdon Flooring’s impressive line-up.


Featuring on a stylish lectern display, SoftStep complements the manufacturer’s carpet in bathrooms, kitchens and utility spaces, bringing underfoot comfort, ease of maintenance and natural style. With a Europe-made collection hitting a broad range of price points, it offers an ideal cross-selling opportunity.


Millie Barlow, Head of Marketing at Abingdon Flooring, commented: “SoftStep is a great choice for homeowners, landlords and developers looking for a smooth floor that’s super practical and remarkable value. In


smaller rooms, such as bathrooms and WCs, the entire range can be loose laid, dramatically cutting down on installation hassle. Natural wood and stone looks are joined by more fashionable styles and, with a durable surface that’s easy to keep looking clean, SoftStep ticks a lot of boxes.”


The floor’s joint-free finish also gives nowhere for dirt to build-up, making it a great option for homes worried about hygiene, particularly as the impervious finish can stand up to vigorous wet mopping without fear. Add in a comfortable feel, heightened in textile options such as new Grey-Tex Plus, i-Tex and Fab-Tex and it’s clear that SoftStep is a really versatile and practical floor. In fact, it’s equally at home in a living space as a bathroom or kitchen.


Introduced for 2020, Grey-Tex Plus, i-Tex and Fab-Tex can even be loose laid over existing wood or tiled floors, making SoftStep the ideal turnkey floor for value-conscious refurbishments and for homeowners looking for a simple instant room makeover.


“Consumers are faced with an ever- increasing choice from right across the industry, but few smooth flooring options


a parquet look to suit any interior. Whether it’s a chic Ibiza beach house or art nouveau townhouse, Chateau’s enduring styles always feel elegant.


Bringing the hugely popular herringbone look, Chateau can also be installed in Shipdeck, Ladder and Mosaic parquet patterns – traditional wood looks brought right up to date. Four- sided bevels add definition for a more authentic effect and the palette is wide- ranging too. From the contemporary feel of Chestnut White to daring Charme Black and the tropical red of Merbau Brown or Teak Brown, Chateau’s wood decors are out of the ordinary.


CREATE A REGAL REALITY WITH BERRYALLOC


Chateau from BerryAlloc is a laminate collection that brings a royal feeling to any home.


With four classic laying patterns and 10 wood decors, the Chateau laminate collection from BerryAlloc brings


24 | Tomorrow’s Retail Floors


Camille Vanden Berghe, Marketing and Communication Specialist at BerryAlloc, said: “The Chateau collection really captures the feel of the moment.


“Herringbone is hugely popular right now and we’re seeing this drive interest in other traditional laying patterns too.


“Yet, we’ve made sure that these traditional patterns are relevant for


can deliver more versatility or better value than cushion flooring. This makes SoftStep a great addition to the retail store and the perfect accompaniment to a brand-new Abingdon Flooring carpet,” Millie concluded.


www.abingdonflooring.co.uk


today’s homes. For example, Mosaic in the tropical Teak Brown or modern Chestnut White would look fabulous in a mid-century setting, echoing tradition while feeling super fresh and modern.”


Whatever style is chosen, BerryAlloc’s durable and scratch-resistant laminate construction means that Chateau is perfect for today’s homes. Easy to clean, safe from pets and with a lifetime residential warranty, Chateau ticks all the boxes. What’s more, Chateau’s 8mm laminate construction is affordable, making regal parquet looks more accessible than ever.


Just like every BerryAlloc laminate collection, Chateau is supported by a full range of perfectly-matched accessories to keep a premium feel, with Excellence Plus acoustic underlay also helping to combat that walking sound. Made in Belgium and PEFC certified, Chateau is supported by a full suite of marketing assets and point of sale.


www.berryalloc.com www.tomorrowsretailfloors.com


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