CARPET, RUGS & ACCESSORIES A Penchant
Lisa Conway, Residential Marketing Manager at Brintons, introduces the company’s will help homeow
Choosing a new rug for the home can be more complex than many people realise. From choosing style and design to textures and materials, it’s important that consumers make the right selection, to not only look good in a space but to also reap the practical benefits.
The customer’s choice of patterned rug is going to be a result of personal preference and home décor style, but there’s many practical benefits when choosing a patterned rug. From making rooms look larger than they appear, to masking stains and spills and hiding wear and tear, a rug can be a great option for busy homes.
Patterned flooring is a versatile option and great for updating an interior in an instant. At Brintons, we are seeing a resurgence in patterns such as florals which are great for creating a focal point in any living space.
Heading into 2021, nature and the environment continues to be at the forefront of everybody’s minds and we will see this impact in home décor and textile design.
Lockdown has made us all realise how important the great outdoors is. As we retreated inside, nature began to take over again, forcing environmental issues to be a strong focus. Biophilia- an innate affinity to the natural world- continues to be topical and have focus into 2021, with interior design exploring ways to connect to nature from within our homes. Not only in how things are made and what they are made from but also in the patterns of home décor. 2021 will see foliage designs, florals and natural textures being key in patterning.
Floral prints may not be for the fainthearted, but there’s nothing like a colourful pattern to introduce a healthy dose of visual interest into a space. Whether pattern-shy or fearless with fabrics, there’s a decorative rug out there for everyone. From statement-making to subtle and subdued, floral rugs come in all styles, colours, and scales and can solve numerous decorating woes.
With Brintons’ first rug collection, The Agnella Collection, you’ll find a variety of floral patterns and natural textures which are perfect for adding an eclectic mix to a living space. If your customer wants to add a patterned rug to their interior but are cautious that it may appear too busy, always keep balance top of mind. Start with a very bold pattern and consider bringing in one or two smaller scale, tone-on-tone, or solid patterns for harmony.
One of the main benefits of a patterned rug is how they can help zone an area in a living space. Rugs can be used to zone areas in an open-plan layout, or they can help transform a large space by dividing areas turning them into an intimate space. When strategically placed, rugs can be a great way to define spaces and make your living space appear bigger. To create an impressive layout, your customer should select rugs that have a similar sensibility, colour palette, tone or shape.
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