PRODUCTS LOUIS DE POORTERE The True Heir
The stunning Richelieu Velours collection from Louis de Poortere is the true heir to the velvet carpet crown, but they have more up their sleeve this season. They tell us more.
Offering beautiful colour clarity and underfoot luxury in a quality woven wilton construction for over 50 years, Richelieu constitutes the fl agship of the Louis de Poortere collection. Woven from 100% pure new wool, it gives the colours true depth and allows even the lightest of tones to have a pureness and lucidity that is diffi cult to better. Available in 42 colours, the collection includes a substantial group of neutrals, as well as standout shades such as a zingy orange, lime green, rich red, aqua and black – there are few luxurious wool velour collections that offer such scope. Woven in a 4.57m width, with the top 10 colours also available in a super-wide 5.5m width, Richelieu Velours uses a two-ply yarn to give extra resilience and a superior fi nish, which gives that unmistakable velvet-like quality only created by carpets woven to exacting standards.
“The Richelieu collection has often been imitated but never bettered,” explained Alan Russell, Sales Manager for Louis de Poortere. “A true jewel in the collection, the carpet offers homes something individual, distinctive, of true quality and that lives up to Louis de Poortere’ status as one of carpet’s great manufacturers. It really is among the most beautiful of carpets and with such a great range of colours, one that is sure to retain its crown for years to come.”
Louis de Poortere also offers the top 10 colours of Richelieu under its Best Service programme. This commitment to reduce lead times, ensures that availability is never an issue, keeping the collection in-line with the shorter delivery times of less labour-intensive tufted carpets. In addition, the Tailor Made rug service allows the customer to create a dramatic area rug, fi nished with a choice of luxurious quality bindings.
Wonder In The Willow
That’s not all Louis de Poortere have to be celebrating though; alive with textural detail and featuring in their impressive suitcase, Willow stands out from the crowd. Mimicking the over and under style of handcrafted willow baskets from which it draws inspiration, this woven wilton gives a stunning silken take on loop pile carpet, undoubtedly appealing to those with a keen eye for detail and individuality. Once, manmade fi bres could only achieve the silk-like look of Willow, but thanks to innovation in yarns, Louis de Poortere has achieved the same effect in wool and mercerised cotton for a natural carpet that is also eminently affordable.
Mercerised cotton has a high lustre, strength and affi nity to dye and gives Willow a sheen and softness, while remaining durable and easy to maintain. Combined with pure new wool, the result is beautifully soft, inviting and with unmistakable quality. Willow is available in three colours that take subtle inspiration from the popularity of grey and respect the pureness of its natural fi bre construction.
Louis de Poortere - Willow
“We are exceptionally proud of Willow,” explained Russell. “We believe it captures the essence and detail of well-designed carpet. A striking weave-like texture, innovative fi bre mix and gorgeous subtle on-trend shades make this a truly beautiful carpet. Importantly, it is also readily accessible, sensibly priced and comes in a practical 4m width.”
Just one of 15 beautiful broadloom carpets found within the Louis de Poortere suitcase, including the famed velour of Richelieu and 100% biodegradable Eco Dream Duluxe, Willow demonstrates the capability and attention to detail of one of the world’s most celebrated carpet manufacturers.
www.louisdepoortere.com 40 | Autumn 2014 Tomorrow’s Retail Floors
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