PRODUCTS BALTA It’s A Goal Europe’s largest carpet manufacturer is hitting hard with
the Big Hit collection, but it’s the Goal range which is sure to hit the back of the net with retailers.
A gorgeous chunky loop texture and five on- trend natural shades combine to make Balta Broadloom’s latest marvel. With better value for money and service levels, backed by one of the biggest names in the business, it’s a carpet that’s a real contender. Dialling into the trend for rustic interior looks, the Goal range in particular achieves the appearance of natural carpet with all the ease of living of StainSafe® yarn – the perfect blend of style, quality and great value.
As the latest carpet collection from Balta Broadloom to pack a punch, Big Hit is a knockout range from the manufacturer’s StainSafe® corner, available in four styles and designed to bring retailers a range that is sure to dazzle, Big Hit is presented in a powerful folder that punches well above its weight. In a striking yellow with bold graphics that truly stands out, the Big Hit folder can be hung next to the rolls for maximum impact.
Ace, Eagle, Goal and Strike use the everyday performance of Balta Broadloom’s 100% polypropylene StainSafe® yarn to hit stains hard. Equipped with the Texflor® felt backing to give a real spring to the step, carpets from the Big Hit collection make for a range that pulls no punches. Retailers can pull up a ringside seat as the Big Hit collection comes out fighting, pound-for-pound delivering some of the best value around. “The Big Hit collection is designed to go the distance,” explained Geert Vanden Bossche, Marketing Director for Balta Broadloom. “With a range of looks, including heather and berber-effects, and in a palette of natural shades that will work no matter what the décor, this collection is a great go-to option for retailers that never throws in the towel.”
Backed by Balta’s 10-year Stain Safe warranty, and with the ability to be cleaned with a diluted bleach solution, the Big Hit collection is a real carpet heavyweight – for those looking for carpet that’s big on value, the gloves are off. “Chunky loop pile carpets give a really charming character to the floor, with the deep texture bringing a distinct appearance in any room,” continued Geert. “With Goal we’ve brought this look in a carpet that makes the most of the performance of modern generation stain resistant fibres, and with Balta Broadloom’s legendary value and service levels, some would say that this is the ideal combination.”
As part of the Big Hit collection, Goal is not presented on a traditional tombola or wall display, but in a large folder that gives the range huge impact and makes its mark thanks to its graphic style. With Big Hit fully backed by Balta Broadloom’s renowned service levels, the collection promises to be a strong selection for retailers. Geert added: “We are really confident that Big Hit provides a neatly packaged collection of textured and patterned carpet, so felt that its point of sale could reflect this, remaining impressively flexible, portable and easy for retailers to pick up and sell from. It provides a really good talking point that allows people to get really close to the carpets and is sure to leave a great impression.”
Available in a 4m width and backed by a 7-year wear warranty, Goal features Balta Broadloom’s Texflor® secondary felt backing for improved underfoot cushion and insulation, helping to create a quieter, warmer and more comfortable home.
www.baltagroup.com
Chunky loop pile carpets give a really charming character to the floor, with the deep teture bringing a distinct appearance in any room.
36 | Autumn 2014 Tomorrow’s Retail Floors
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