LANO PRODUCTS
The Lano Vision
As one of the most versatile carpet suppliers for independent fl ooring outlets across the UK, Lano Carpets is striving to develop its retail package so that stores can benefi t from innovation, quality and value. Now, as the exclusive UK and European distributor of Mohawk’s environmental fi bre ranges, Lano Carpets has introduced the SmartStrand Revelations stand that presents carpets made from the SmartStrand fi bre. Communicating the fi bre’s excellent durability, stain- resistance and softness, along with its renewable content, the striking stand provides a focus for retailers looking to capture a rapidly growing group of consumers concerned with the environmental impact of their purchases.
Using the expertise of synthetic grass developed by its Lano Sports division, Lano Carpets can also provide retailers with a targeted range of artifi cial grasses ideal for domestic and small commercial applications. Under the Lano Landscaping collection, they provide homes with a low maintenance and realistic looking outdoor surface, and are growing hugely in popularity.
The hugely popular Heathertwist collection has been given a fresh point-of-sale identity and new on-trend shades for 2014. In both new 40oz Supreme and 50oz Elite qualities, Heathertwist is part of the Easy Care Premium collection that brings the performance of 100% Lanoset® two-ply yarn to provide a better appearance retention and stain resistance. Bleach cleanable and with a 10-year stain warranty, Heathertwist is available in 14 multi-tonal natural shades, which have been tweaked in line with the latest trends and come in both 4m and 5m widths.
Other recent introductions include the incredibly soft, stain- resistant and highly durable Fascination collection made of 100% Eccelena yarn, and a new collection of traditional and contemporary rugs featuring in a brand new brochure packed full of inspiring lifestyle photography. The Ultimo collection, with luxurious qualities such as Satine, Smaragd, Oasis and Zen, has had colour palettes refreshed and reinvigorated in line with the latest trends at the luxury end of the market.
Along with the introduction of a brand new Venice woven wilton pattern carpet collection hitting stores in October, Lano Carpets is also working hard to ensure that ongoing developments such as the 35oz Fairfi eld Supreme with six stripe colourways, the opulent 75oz Divine Twist, 30oz XtraTwist and impervious 30oz Forum IB are also ready to provide retailers with the ideal combination of quality and value.
www.lano.com Tomorrow’s Retail Floors Autumn 2014 | 39
The hugely
popular Heathertwist collection has been
given a fresh point-of- sale identity and new on-trend shades for 2014.
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