CROWN FLOORS PRODUCTS With points available right across their
collection, the Crown Floors Loyalty Club scheme allows retailers to cash in on a range of great new products.
By encouraging consumers to select carpets from Crown Floors, it is not only possible to reward yourself with happy customers, but also a great range of free gifts too. With the possibility of redeeming their points on a whole range of fabulous new gadgets, gifts and rewards, members of the Crown Floors Loyalty Club are enjoying the possibilities which their new website offers.
For retailers missing out on the advantages of Crown Floors, becoming a part of the scheme couldn’t be simpler. By contacting Crown Floors and becoming an appointed dealer, you will be given a unique username and access to the schemes website. Once registered, points are automatically administered, meaning the scheme is a joy to use and can be a great way to incentivise sales staff. With a unique log-in it is easy to visit the website to keep an eye on your points tally, and to see just how many points you need to get the gadget or gift of your dreams.
“The numbers of retailers signing up to the Crown Floors Loyalty Club has increased every year, and we are now seeing individuals with some very healthy point totals,” commented James Caldwell, Sales Coordinator for Crown Floors. “With so much on offer, the scheme really does hold something for everyone, whether you’re a gadget lover or golfer, and it really is incredibly easy to set-up and start using. You’ll be amazed at just how quickly points build up.”
The Crown Floors Loyalty Club is just part of the excellent sales and support package offered by the leading brand. With new introductions for 2014
the portfolio is looking stronger than ever, and add to this the growing penetration in the UK market, Crown Floors is now recognised as one of a new generation of carpet brands geared at delivering retailers an all-round sales and service offer.
Game Of Crowns
Crown Floors has a lot more to offer besides points though – don’t believe us? Make sure you get across to their stand this year at the Flooring Show and decide for yourself! Once again the jewel in its crown will be returning to the Show, as one of the UK’s most exciting carpet brands descends on the halls of the Harrogate International Centre. Crown Floors will make the Show one to remember for visiting retailers, as it shows its new compact lecterns that deliver all the power of the royal blue and gold brand, as well as promoting its Loyalty Club.
With several introductions for 2014, the Crown Floors portfolio is the strongest it has ever been, offering retailers an excellent group ranging from wool loops, through to coordinated stripe and plain colours, shag piles and a purposeful range of easy-care twists. The lecterns are available on all new-for-2014 collections – Parkland, Wilton House, Sheringham – as well as the existing Roseland, Penrose and Alderley Edge ranges. Offering great levels of flexibility, a single range housed on each lectern with space is given to large feeler swatches of all colours, backed by a header board showing striking lifestyle images and key selling points.
“With a perfect range of carpets, great looking points of the sale and the rewards on offer from the Loyalty Club, our brand is going from strength to strength on the independent flooring retailer scene,” added Caldwell. “As always, the Flooring Show provides an ideal opportunity to bring our existing visiting retailers up to speed and introduce new retailers to the brand. We’ll also be introducing a new roll line in five colours at a highly competitive price point, so a visit to our stand is highly recommended.”
www.crownfloors.co.uk Tomorrow’s Retail Floors Autumn 2014 | 33
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