PRODUCTS
BOLLÉ SAFETY ANNOUNCES NEW DIRECT-TO-CONSUMER
E-COMMERCE PLATFORM PPE safety eyewear specialist Bollé Safety has announced the launch of a brand-new direct to consumer e-commerce site to complement its existing distribution approach and digital strategy.
With the increased global demand for PPE eyewear, Bollé Safety’s new e-commerce platform will allow for smaller orders from individuals and small and medium enterprises (SMEs) to ensure wider availability of the company’s best-in-class PPE eyewear. The platform will offer a self-service payment approach for low volume sales with an emphasis on streamlined customer experience. Large orders and inquiries will continue to be redirected to Bollé Safety’s existing distribution network to process and fulfil.
Peter Smith, CEO of Bollé Brands Group and President of Bollé Safety, said: “At Bollé Safety, our mission has always been to protect the eyesight of those around the world, even in the most challenging environments, without impairing their ability to do their job. We’re constantly refining our trademark combination of performance, fit, and comfort and we are delighted that we have been able to reach this milestone on our digitalisation roadmap, so that our products are now more easily available to those who require them on a smaller scale.
“This new website is a huge step forward for Bollé Safety as we have a broader opportunity to make PPE eyewear more accessible to those who need it. Although nothing will change when it comes to our traditional distribution channels, the new website will
complement our existing digital approach, helping better connect small businesses and individuals with the latest in protective equipment for a diverse set of uses and requirements.”
The new D2C approach will see the use of 3D animation, social media integration, a simple checkout process and the possibility to ship products quickly and conveniently. The new site will be initially launched in UK and France this summer and will be fully deployed globally by the end of January 2022.
www.bolle-safety.com
CLIMATE CONTROL BASELAYERS
FOR SUMMER AND AUTUMN Snickers Workwear will give your working clothes a good foundation whatever the weather.
Upgraded, innovative and sustainable - Snickers Workwear Climate Control clothing delivers exceptional comfort and performance. There’s a range of garments that use socially and environmentally responsible fibre technology such as 100% recycled polyester, as well as others available in high-tech breathable fabrics.
For consistent comfort, the seamless designs are also available in 3.75® ventilating technology for efficient body moisture transport as well as odour-reducing Merino wool to suit different types of work, whatever the weather conditions.
These cutting-edge AllroundWork, FLEXIWork and LITEwork designs and fabrics will keep you cool, warm
and dry when you need to be. All the garments are made from quick drying, lightweight fabrics that come with special ventilation features to control and regulate the heat from your body.
All in all, Snickers Workwear Baselayer clothing will give you the kind of fresh working comfort you wouldn’t have thought possible.
Call: 01484 854788
Email: sales@
hultaforsgroup.co.uk
www.snickersworkwear.
co.uk
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www.tomorrowshs.com
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