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ENERGY MANAGEMENT & SUSTAINABIL ITY


remaining profitable and making more sustainable choices is crucial.


Building trust and buy-in


on sustainability It is no secret that supply chains around the globe have been the focus of alarming headlines over recent months as the true cost of fast-paced consumer and business lifestyles is revealed. According to an article from 2019 on CIPS, the supply chain of a typical consumer-focused business accounts for over 80% of its greenhouse gas emissions. But how can change be made, especially in supply chains spanning multiple regions?


“Communicating sustainability expectations and educating


supply chains can also help to put pressure on the external


factors you may feel you have less control over.”


One of the main challenges for environmental issues is building trust and understanding among audiences. In attempting to build trust in a market, communication needs to be active but also sensitive to the local culture. This is where getting the language right becomes crucial. Despite the availability of online translation tools, the speed of such translations is often a mixed blessing when their lower quality often goes unnoticed until it is too late.


Building understanding and buy-in from a local market requires a different approach - carefully crafted human translations. Phrases one language uses as standard often just do not make sense in another. This could be due to differing sentence structure, conversation flow or even cultural differences. This can extend to images, websites, and advertising.


Sustainable procurement – what can


FMs do? Identifying a business’ carbon footprint is a good place to start. Without knowing the full impact of your supply chains, purchasing decisions and business practices, it is hard to determine where to prioritise changes. Assessing how others in the industry operate is also important. What can be learnt in the facilities management sector about better ways of working? Consider the impact on day-to- day operations and your business goals. What challenges are presented by change to certain aspects of business operations? How can these be circumvented or managed to minimise disruption and cost implications?


One of the fundamental ways to ensure environmental policies don’t fall flat is to engage with the different


www.tomorrowsfm.com


groups in the business. Presenting new ways of working can be met with resistance from decision makers so it is important to gain buy-in from the offset. Going green affects many different aspects of a business – your priorities may differ from those of another department, so it is important to set goals and expectations.


For example, you may wish to look at greener energy sources while another team may want to reduce internal paper usage or transport use. To effect real change, sustainability goals should be personal to the recipient. A business obviously needs to have common goals but appealing to personal priorities and capabilities can help boost engagement.


Communicating sustainability expectations and educating supply chains can also help to put pressure on the external factors you may feel you have less control over. While driving an industry-wide initiative may seem ambitious, offering input at industry-led events and discussions can help change attitudes. Making sustainability the easy choice is also a simple but effective way to keep people following the plan without the need to overthink things.


Making business sustainability


accessible The key to all of the above is communication. Without information being clearly communicated to all areas of the business, difficulties can arise. Like many sectors, the environmental field has a lot of its own jargon. With the sustainability landscape continuously evolving and new innovations being created, new language is often being added to accommodate this.


“To effect real change,


sustainability goals should be personal to the recipient.”


It is important that businesses are mindful of this - a lack of understanding from employees on environmental issues can undermine a business’ sustainability goals. Where businesses have multilingual or global workforces, or international supply chains, it is worth considering all of those contexts in which a clear language strategy and, more specifically, translations may be required.


Translation has an essential role to play in ensuring that instructions are clear and understanding of common goals is properly communicated. Ensuring professional localisation of shared materials such as contracts, user guides and employee handbooks is a key precondition for achieving maximum buy-in.


www.albionlanguages.com TOMORROW’S FM | 33


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