RECRUITMENT Social Networking

Here, Skills for Care provides a brief guide on the digital solutions available to support recruitment in the social care sector.

The importance of digital technology is ever growing, in both our personal lives and at work. The past year has highlighted even more just how crucial technology can be in connecting with others and the innovative solutions it can bring to challenges we face.

Digital technology can be used in a number of ways, and Skills for Care champions and supports the development of social care workers’ digital skills and the implementation of digital solutions across the sector.

One area in which digital tools can prove particularly beneficial is in the recruitment process. If you’re looking to recruit new members to your team there are a number of ways that digital technology could help.


With the average person spending around six hours per day online, advertising your job roles via the internet allows you to reach a much larger audience. Share your job on online job boards, LinkedIn, your own social media channels, and relevant social care forums.

Utilising online job sharing also allows you to be more targeted in your approach, displaying your job ad to relevant prospective candidates by sharing in local community and social media pages, and creating online job adverts – such as on Facebook – which are targeted to reach people in your local community and with relevant interests and experience.


Even if you haven’t utilised it yourself, you’re sure to at least be familiar with the concept of an employee referral scheme.

Now the process has gone digital with the Care Friends app which is an app-based employee referral scheme specially designed in partnership between Care Friends and Skills for Care for those working in social care. The app allows your current staff to refer friends, family and other contacts they think they would be suitable for current vacancies in your organisation.

The app has a ‘gamification’ element where staff are rewarded as their friend progresses through the various stages of application and gain more points for the more successful candidates they refer. Points can be redeemed for cash, which keeps your existing staff invested in helping with the referral process and sourcing the best candidates.


Social media isn’t only a great way to advertise your roles, but also the perfect place to show off why your organisation is a good place to work. Use your social media channels to share stories from your organisation, events you’re running,

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achievements for your staff and how you reward them for their work.

Candidates may well look at your social media channels before applying for a role and by sharing insights on here about what it’s like working at your organisation you can help candidates to get a feel for your organisation and if it would be the right fit for them.


The past year has meant we’re all far more familiar with video calls than ever before. While many will be keen to get back to in-person meetings as and when possible, the benefits of video meetings shouldn’t be dismissed post-pandemic.

Conducting video interviews allows you to interview candidates anywhere, anytime allowing for much greater flexibility and ensuring you’re able to speak with candidates at a time that suits them, and don’t miss out on good candidates due to logistical issues.

Video calls mean you can conduct interviews later in the evening with candidates who aren’t available during working hours, or interview candidates without asking them to travel. It also means you can add more stages to your interview process if people are able to interview remotely at a time and place that suits them.


Once you’ve hired new staff, digital tools can also help greatly with the onboarding process – from online training to digital inductions with different members of the team.

Skills for Care offers a range of tools to help you think about the use of technology and the skills that may be needed.

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