ADVERTISING & PR | CERIS BURNS INTERNATIONAL
CREATING BELIEVABLE HYPE
Behind every successful company lies a dedicated PR team, working tirelessly to establish their brand in the industry. Ceris Burns International, the specialist PR company for the cleaning, FM and waste management sectors, explain to us the importance of having a good PR strategy in place if you want to create a buzz about your company.
To survive and thrive, organisations need to communicate with many different audiences and stand out from the crowd. You may be the best manufacturer or service provider, the most supportive employer, with the broadest product range and most comprehensive customer service in the country, but if you don’t tell anyone, no-one will know.
Ceris Burns International is a specialist, international PR and communications agency for the cleaning, facilities management, recycling and waste management industries. We are experts in creating and nurturing positive personas for organisations and our strategic integrated communications campaigns deliver measurable results through the expert shaping and management of client reputations.
Working as an extension of our clients’ own communication team, our objective is always to increase brand visibility via a continuous flow of targeted communication to both on and offline audiences.
We strive to communicate every message with a unique angle and engaging content to achieve genuine cut-through with national, regional, consumer and trade media as well as customers, prospects and internal audiences. Our experience enables us to engage key influencers and produce industry-leading press communications and editorial content. Our multi-channel expertise allow us to create and optimise content for websites and social media platforms to increase visibility and build reputations online.
Alongside exploiting technological innovation, seamlessly integrating
18 | Tomorrow’s Cleaning Yearbook 2016/17
outstanding digital content with traditional campaign elements means we also play a key part in improving our clients’ ranking in search engine results, helping to drive traffic to their website and enabling them to engage prospects more efficiently and effectively than ever before. This ensures that Ceris Burns International really does offer clients truly 360 degree communication strategies designed for 2016 and beyond.
Our success is founded upon our deep knowledge and commitment to the industry sectors we service. For example, in order to maintain the momentum of development in the cleaning industry and to help reward outstanding achievement, Ceris Burns International is providing crucial support to the inaugural European Cleaning and Hygiene Awards.
The Awards have been created as a means of recognising and rewarding standards of excellence across the industry for the first time, as well as offering extensive business and networking opportunities with key influencers, business owners and industry leaders. Ceris Burns International will be a key event sponsor and due to our extensive industry experience we are running the pan-European communications campaign to maximise the profile of the Awards across the continent.
Since 2007, Ceris Burns International has been creating communications campaigns that create a buzz and deliver results for a wide range of organisations from product manufacturers to service providers and trade bodies. Throughout that time our integrated campaigns have succeeded in enabling our clients to
communicate their brand values and company vision, tell the story about product capabilities and service levels, and promote new launches and developments.
Our complete service range includes media relations, corporate communications, content marketing, social media and online communications, crisis communications and media training. Highly experienced account managers apply comprehensive industry know-how, plus foreign language skills, helping to raise the profile of organisations on an international level as well as UK-wide.
As ever, our aim will be to create believable hype for your brand.
If you feel that your company could benefit from maximising the effectiveness of its communications with integrated campaigns or would like to have your digital activity audited call the team at Ceris Burns International on 01825 714329 or email
info@cbipr.com.
www.cbipr.com
twitter.com/TomoCleaning
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