PAPER & DISPOSABLES Driving sustainability goals
To make washrooms and hygiene concepts more sustainable, new approaches are required. Satino by WEPA UKI Sales Manager, Alasdair Sharp, discusses how a circular economy and raw material-based paper alternatives are necessary for future-oriented organisations and facilities.
With sustainability an ongoing core focus within the cleaning and hygiene industry, businesses need to evolve to meet the demands of carbon and waste reduction targets to satisfy environmentally conscious end users.
The biggest impact within businesses and facilities regarding sustainability and ESG is finding the right products to use, meaning sourcing a product that not only suits the needs of your day-to-day operations, but also has the best environmental impact and adheres to a circular economy.
Why a circular washroom solution
is important A circular economy is a closed-loop system aimed at eliminating waste and the continual use of resources. It’s based on the reuse and regeneration of materials or products to continue production in a more sustainable and environmentally friendly way. Implementing a circular economy approach within the washroom allows businesses to achieve measurable savings in residual waste, CO2
emissions and resources from the paper towels in the washroom.
Businesses can adopt this approach by using a circular economy service. For example, instead of disposing of used paper towels from washrooms as residual waste, they can be collected separately and used as valuable material in the production of new hygiene paper. This process not only reduces waste but also minimises the need for fresh pulp fibre, which can be recycled up to six times before exiting the paper cycle. By adopting such practices, businesses can reduce their outward costs for products and resources whilst executing an environmentally friendly washroom strategy.
The benefits of raw material
hygiene paper Developments in the hygiene paper market, particularly the proportion of recycled fibres, are influenced by numerous factors. One of the primary reasons why the use of recycled materials is not progressing faster is due to the poor image that recycled paper has among consumers. Many people still associate recycled hygiene paper with the rough and uncomfortable products familiar in school toilets. However, there have been significant improvements to the quality of hygiene paper over the years.
Recycled products available on the market are now the same standard as wood-based virgin fibres in terms of their properties and functionalities. These advances are the result of innovations in processing technology, coupled with product development, meaning that recycled paper matches traditional virgin fibre products in terms of both softness and absorbency.
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Using sustainable products is essential for an environmentally friendly washroom strategy, but businesses must consider the raw materials used in the production process. We should focus on the cascaded use of fibres that have been through several recycling loops to use them to their optimal potential, thereby reducing waste production.
Often, consumers can associate hygiene with ‘white and soft’ as opposed to brown hygiene paper. However, the market needs to embrace more neutral-toned products to drive messages of sustainability and to reframe the narrative around brown hygiene paper itself. Hygiene products made from cascaded fibres are brown but offer the same soft, hygienic and absorbent properties whilst being more sustainable. Colour isn’t an important factor, quality is, and more significantly, recycled fibres are crucial for protecting our climate.
For businesses aiming to meet and exceed their sustainability goals, considering a circular economy strategy and using raw fibre material hygiene papers is an easy place to start. These changes benefit the environment by saving in residual waste, CO2
emissions and resources
from the paper towels in the washroom, but they also provide a heightened sense of social responsibility.
As there are misconceptions associated with brown hygiene paper products, we must collectively make a change and implement eco-friendly products to demonstrate to end users the quality associated with raw fibre materials. Then, our efforts will exceed individual or business sustainability goals and contribute to a greener planet for all.
www.satino-by-wepa.co.uk twitter.com/TomoCleaning
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