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(
https://www.randa.org/News/2021/05/GBandI-Golf-Participation-Report)
A Clean Green partnership
The Professional Golfers’ Association (The PGA) and Reckitt’s Dettol Pro Solutions (Dettol’s business-to-business offering) have announced a new partnership.
The partnership aims to enhance hygiene standards for the association’s 6500 members in Great Britain and Ireland and their 3000 corresponding clubs, amid the easing of COVID-19 restrictions.
53% of Brits report feeling ‘uncomfortable’ or ‘very uncomfortable’ about returning to sporting events due to the continued risks related to the COVID-19 virus, according to a Dettol survey of 2500 people. This strategic alliance will give PGA members exclusive offers on Dettol hygiene products and hand sanitiser dispensers, as well as access to cleaning protocols to help golfers feel more confident visiting their favourite greens.
Despite ongoing concerns around the return to leisure activities and businesses, golf has actually seen a huge surge in popularity in the past year, with 5.7m people playing on a full-length golf course in 2020, up 2.3m on-course adults compared with the previous year. The PGA will utilise Dettol’s germ-kill products which kill 99.9% of bacteria and viruses, as well as Dettol’s scientific expertise to help enhance cleaning protocols for its growing membership.
David Adams, Head of Commercial Partnerships at The PGA, said: “The health and wellbeing of The PGA members and the wider golfing community is our biggest priority. To bring onboard a partner like Dettol Pro Solutions helps The PGA give additional value to our membership through exclusive rates on hygiene products, professional co-branded sanitiser dispenser units, and up-to-date cleaning protocols.
“It’s clear that we will all be living with the risk related to diverse bacteria and viruses for the foreseeable future, so the ongoing expertise and support that Dettol Pro Solutions will be providing to our PGA Members and their attached
clubs will help build trust with golfers returning to the game and those trying golf for the first time.
“We’ve been very impressed with Dettol’s various partnerships with iconic British partners such as British Airways at Heathrow, TFL, and The FA so this partnership is a great collaboration to help The PGA further its leadership position within golf.”
Jonathan Weiss, RB Global Business Solutions Commercial Director (Europe, Australia & New Zealand), added: “At Dettol Pro Solutions, we strive to make access to the highest quality hygiene a right not a privilege, so teaming up with an organisation like The PGA which welcomes people of all abilities, genders, and ages to golf, is in direct synergy with our mission.
“We’ve done a lot of work with businesses and organisations over the past year to support better hygiene standards so Britons can return to much-loved everyday activities.”
The partnership will evolve to also supply the following to PGA members so that facilities like The PGA’s Headquarters and The PGA National Academy, PING House, based at The Belfry and Bowood Hotel, Spa & Golf Resort can welcome and retain as many new and returning golfers as possible in 2021 and beyond.
• Exclusive offers and rates on Dettol hygiene products.
• Co-branded Dettol and PGA dermatologically-tested hand sanitiser dispensers to install in clubs and facilities.
• Targeted hygiene kits containing Dettol products and scientific cleaning guidance, focused on disinfecting surface areas to help against the spread of germs.
• Signage at golf courses and practicing facilities to educate visitors on better hygiene practices.
Through this and other partnerships like it, Dettol Pro Solutions is enhancing hygiene practices to help people get back to doing what they love.
www.dettol.co.uk
18 | WHAT’S NEW?
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