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A virtual clean slate for business


Ceris Burns, Managing Director of CBI VR Experiences, champions industry innovation through Cleaning Interactive, a world-first digital event for the industry.


I have always been passionate about the cleaning industry, and the crucial contribution it makes to society, so I’m really excited to tell you about my organisation’s new launch, Cleaning Interactive. This is the cleaning industry’s first high tech event incorporating visualisation technology, and it will take place online on 8-9 September 2020.


Take a look at this short video in this article for further information.


Many companies are looking for a new way to promote their products and services safely and effectively, so we came up with this fresh approach that rips up the rulebook on the format of industry events. It enables the industry to safely and effectively engage with valuable new customers and showcase their innovations. The market is ripe for something new, that grabs the attention, drives business and is cost-effective.


Interactive Stage


Special features include virtual reality (VR) and augmented reality (AR) for an almost full sensory experience. Top tier exhibitors will be able to demonstrate their products from an immersive studio, with bespoke 3D sets and mixed reality elements to add impact. This places the presenter in a dynamic, 360-degree virtual studio environment, which is visible in real-time to visitors online.


Visitors log in to enter the stage and step into the presenter’s world virtually, with questions being answered there and then. This real time contact between the presenter and their audience enables instant engagement and discussion, making it feel as close as possible to an in-person, physical connection.


The virtual event combines a digital exhibition platform with a smart interactive stage and mixed reality technology, with an intuitive, user-friendly interface. It also requires minimal set up and staffing on behalf of the exhibitor.


The event is run by CBI VR Experiences, sister company of my longstanding cleaning industry PR agency Ceris Burns International, and is backed by an extensive, international PR and marketing campaign.


Whilst the Coronavirus pandemic has been extremely tough, it’s also taught us new ways of communicating and emphasised the fact that we don’t have to physically be in the same room as each other to do serious business.


Launched at the end of June, we’ve already had a fantastic response and major buy-in to the new concept from innovative companies who want to do serious business, with comments including “It’s the real thing. Not a cut and paste of a live show!”


This digital event gives the stage, for the first time, to exhibitors to present, rather than guest speakers. Full guidelines on the presentation format and tips are provided.


Exhibitors will receive personalised show metrics for easy follow up and to measure return on investment. Show content will also be available on demand, post-event for 60 days, thus extending the duration of the marketing opportunity.


The event can provide exhibitors with up to 80% cost savings and environmental benefits of just 1% carbon emissions when compared with typical live events.


Virtual visitors


Free to attend, this virtual showcase delivers all the standard features of a live trade show while taking online relations to another level. The format we’ve introduced


36 | FEATURE twitter.com/TomoCleaning


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