Tomorrow’s
News Sponsored by Practical sanitation communications
Kleen-Tex has seen a significant change in its product mix, following the introduction of many hygiene message mats such as ‘Please Keep Your Distance’ and ‘Wash Your Hands’.
Promoting hygiene and cleanliness has been one of the biggest ongoing challenges since the start of the pandemic, and Kleen-Tex’s message mats are visual reminders for all places where people may come together.
The COVID-19 pandemic has been a difficult and challenging time for many businesses, but the Kleen-Tex supply chain has remained strong and resilient throughout this difficult period. New hygiene and cleanliness procedures have been introduced to protect Kleen-Tex employees, and everyone has remained safe and well during this time.
Gary Haynes, Kleen-Tex Managing Director, said: “Our hygiene mats have been extremely successful, as printed floor mats offer a professional, practical approach to both message communication and floor level hygiene.”
Kleen-Tex has since been awarded the ISO 14001:2015 Environmental Standard Certification for the production of textile/rubber-backed floor mats for industrial and individual
Marketing and Technology Summit for
cleaning and FM sectors International marketing company LaCerta is launching the very first ‘Marketing and Technology Summit’ for the cleaning, hygiene and facilities management sectors.
Set to take place in 2021, the Marketing and Technology Summit will be the very first one-day event tailored
specifically towards marketing professionals, senior leaders, owners and influencers in the sectors.
Marketing is constantly evolving, and the ever-changing technological landscape now means a marketer’s role encompasses more than ever before. The growth of digital marketing over the last decade, with the introduction of more technology-based products and services, means cleaning businesses need to adapt their strategic marketing approach and adapt their skillset, in order to thrive in 2021 and beyond.
The summit will feature a full programme of top-quality speakers from various business sectors – not just from cleaning and FM. Leading experts will discuss challenges, changes and strategies for the future. Talks and panel discussions will focus on current tech trends in the sector as well as wider marketing topics – i.e. personalisation, SEO, social media, PPC, content marketing and more.
12 | WHAT’S NEW?
Carly Bishop, Summit Director, said: “Since the coronavirus pandemic began, never has the cleaning industry been so important. At a time of need, we have responded in the most incredible way. To keep moving and adapting, as so many cleaning companies have done, just proves what innovative people we have working in our industry.
“The cleaning, hygiene and FM sectors are now an essential part of the strategic movement to get the UK and other countries back on their feet, and there has never been a better opportunity for us to show the world exactly what we can do. The Marketing and Technology Summit will provide a place for businesses to learn from other industries in order to maximise their potential.”
The summit will be a day full of practical advice. Whether businesses want to improve lead generation, strengthen customer loyalty or drive engagement, the summit is designed to equip delegates with all the tools they need to successfully market their products to the commercial cleaning & FM sectors. Delegates will have access to proven, practical and actionable marketing strategies for their company.
Marketing and PR professionals, senior leaders, CEOs, sales professionals, business development managers or anyone who want to know more about how to successfully market their products to the cleaning, hygiene and FM sectors should attend.
To register your interest and receive updates about the event, visit the website below.
www.lacertapr.com/cleanmartech
customers. This certificate is the international standard that specifies requirements for effective environmental management system (EMS).
Gary added: “I’m extremely proud of the team’s achievement in attaining this important accreditation during this difficult period.”
www.kleen-tex.eu
www.cleaninginteractive.com
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