This page contains a Flash digital edition of a book.
CHEMICALS & DOSING


have found that this type of branding is especially beneficial to our chemical manufacturer customers as it enables them to present one branded unified service, equipment and chemical, to their customers. When chemical stocks are running low, end-users will conveniently know who to call to replenish stock just by looking at the front cover of the equipment.


As an alternative to company logos, chemical manufacturers can print warning messages or icons on the cover to inform end-users of correct usage or operational procedures such as a goggles and gloves icon to remind users to protect themselves when filling receptacles.


Branding, colour-coding and daytime cleaning are only the tip of the iceberg when it comes to emerging chemical dosing and dilution trends, and advancements in technology and increased environmental awareness will undoubtedly give rise to new requirements. After all, today’s customers are very different to the customer from a decade ago. In the past, it was not uncommon for companies to first create a product without an in-depth understanding of the existing needs of the target market. Whereas, today’s customers are more demanding and tech savvy, and are putting companies under pressure to provide products and services that accurately reflect their wants.


To remain competitive in the current marketplace, manufacturers should adopt a philosophy that actively seeks to understand today’s changing customer requirements. But simply understanding market demands is not enough. Being ahead of the game also involves optimising all operational procedures to enable companies to efficiently bring new and improved products to market as and when requirements arise. And if manufacturers cannot quickly cater to these needs, then customers will quickly find a competitor who can.


www.brightwell.co.uk


www.tomorrowscleaningireland.com


21


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30