HAMMERSMITH PALAIS
With the standard repetitive fixtures and fittings no longer ticking the box for student residence design, Maxwell Green Design Ltd
enlisted the help of Forbo Flooring Systems to breathe a lease of life into iQ Student Accommodation’s new London property.
When iQ Student Accommodation obtained new premises in Hammersmith, it realised very quickly that the communal spaces were tired, dated and very uninspiring. As such, it approached Maxwell Green Design Ltd for its interior expertise. The result is a contemporary and fun interior that will satisfy the sophisticated needs of today’s students for a long time – so much so, that it went on to be awarded the Highly Commended status in the Fly Forbo 2018/19 competition.
Lisa Green, Director of Maxwell Green Design Ltd, commented: “The student accommodation market is very different to how it was 10 years ago, with the old design model of plain and simple furniture and floorcoverings that exude little character, no longer suitable for the students of today. Instead, they crave designs that reflect societal and even geographical trends. Therefore, when it came to designing iQ’s new building, we took inspiration from this very cosmopolitan region of London.
“Within the communal area, there were many different spaces, such as a games room, study area and even a cinema room, which all required their own identity, yet needed to be connected seamlessly. While we were able to add personality to each room with furniture, wall coverings and soft furnishings, we wanted to do something striking with the floor, so it didn’t just become a backdrop. As such, within the main Atrium space, we specified Forbo’s Tessera Layout and Outline carpet tiles in a plank format. With this choice, we were able to create a bold, monochrome striped design that would lead the eye naturally through the space and to the various study and break out areas, while complementing the neon colour pops used throughout.”
The Tessera Layout and Outline carpet tiles were chosen in the contemporary Mono and Frosting colourways to create maximum impact when people first enter the space. Thanks to the plank format (100 x 25cm) of this range, the possibilities for designers to create stunning flooring schemes is endless.
44 | CONTRACT CARPET
Lisa continued: “Within the screen room we required a softer aesthetic, so we decided to opt for a different floorcovering. We chose Forbo’s Flotex Concrete planks as the velvety texture provided a comfortable feel underfoot, while being durable enough to cope with food and drink spillages. We chose four different shades, Cloud, Smoke, Storm and Thunder, which were then combined to provide a contemporary twist on the traditional herringbone design. Although at the beginning iQ was nervous about the ‘concrete’ effect, they were delighted with the end result.”
Forbo’s Flotex flocked floorcovering is the only product available on the market that combines the appeal of a textile floorcovering, with the practical and hygienic advantages of a resilient – making it perfect for very busy locations, like the screen room on this project. It is also available in a wide range of existing colours, designs, and formats including sheet, tile and plank, or designers can have their own pattern – or logo – printed onto the surface for a completely unique aesthetic.
Lisa concluded: “We have used Forbo and its floorcoverings on many projects before and it never fails to deliver, with regards to its wide portfolio of products and helpful, quick service. Time was critical on this project, as the refurbishment needed to be completed by September ahead of the students moving into the building and Forbo made it easy for us to design the flooring scheme, by supplying samples quickly and efficiently. What’s more, as the products are also quick to install, we were able to complete the project on time. And it’s not just me that is absolutely delighted with the result; iQ and all of the students are thrilled with the new interior, with the various amenities being used very frequently.”
www.forbo-flooring.co.uk/education www.forbo-flooring.co.uk/flyforbo
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