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It can be difficult to consider where to start when specifying a bespoke floor. There’s so much pressure on contractors to take on the additional role of interior designer. The first thing to do is consider the environment and who’s using the space, what does the end-user want to achieve? A bespoke floor design can either make a big, bold statement or take on a softer, subtle approach.


For a deceptively subtle first impression, we recommend starting with a timeless herringbone or chevron in a mix of different contrasting wood and stone colourways. Contemporary furniture brand, Arlo & Jacob achieved this perfectly in their Bristol showroom. They display a herringbone floor with a combination of our Knight Tile planks, each custom cut to a 915 x 76mm plank. In a random pattern of wood and stone designs, the floor evokes a sense of interest and flow and creates a stunning foil for the contemporary furnishings on display.


Contractors can also consider adding in bespoke cuts of floor as lettering to title areas and direct users, such as where to eat, sleep or rest. This can be used on the floor or wall as part of the wider designs. We recently demonstrated this at Clerkenwell Design Week (CDW) with our laser cut ‘Hello Clerkenwell’. It certainly was attention grabbing!


You would think a statement floor design would be easier to specify, but these types of floors no longer feature a simple (and still impactful) chequerboard. There’s more pressure to go to the next level and often it includes intricate and meticulous attention to detail. Charlton Hall, an exclusive speakeasy wedding and private party venue based in Northumberland, is the epitome of bespoke design at its finest with an art deco floor design made up of individually cut pieces of Opus tiles. The brief was to deliver both a luxurious and off the wall floor, and we certainly believe it fits the design criteria.


Statement floors don’t need to cover the entire floor, they can also be in small areas to blend, zone out or create a sense of direction. Lay tiles or planks at angles or patterns to identify zones and create walkways or include feature borders or rug effects to delineate working areas. The ongoing trend for polished and sealed concrete colourways can be used at its best here as contrasting concretes can be laid alongside each other


to distinguish separate areas. This is a preferred alternative to introducing additional materials such as carpet tiles.


Likewise, impactful floors can be used wall to floor at specific points to elongate spaces or ensure a seamless flow. This can also be used alongside living walls. Ideal for hospitality and retail areas.


There are times when it may not be as simple as a subtle or statement choice. Contractors may be looking to reflect the uniqueness of the local environment incorporating design references to the story of the locality. This not only adds a different type of bespoke finish, but also supports the conservation of regional history and culture to create an emotional connection with users.


Since the introduction of our successful Kaleidoscope and Heritage collections, we have seen geometric shapes and patterns dominate. As they are already arranged in a pre- assembled design with alternative colour options, they make co-ordinating bespoke designs easier for contractors working to challenging deadlines.


There is so much potential to create bespoke floor designs. We see this trend as one set to continue for a long time, and our advice would be to embrace this challenge and don’t be limited by your own imagination.”


https://www.karndean.com/en-gb/commercial-flooring https://www.instagram.com/karndean_uk/?hl=en


www.karndean.com Follow @karndean_uk on Instagram.


22 | VINYL & LVT


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