Each issue, we ask a flooring industry professional 10 Questions. This month, we chatted to Lizzie Elston, National Sales Manager, UltraFloor.


What’s the best advice you could give to

someone new coming into

the industry? Honesty goes a long way and relationships are key.

Q6 Q1

What was your first job? Working behind the bar in my

local nightclub. I got the job with zero experience when I interviewed on my 18th Birthday. I worked nights there whilst at college and university and I remember being asked for drinks I had never heard of and just winging it. I had the privilege of private waitressing there for such prestigious acts as Venga Boys and S Club.

Q2 Q3 Q4

How did you get into the industry?

I started working at Instarmac seven years ago, initially to cover maternity leave in our sales office. I spent a few years working in the Highways department which was fantastic but I was looking for a new challenge so when a role became available with UltraFloor, a close colleague recommended it would be a good fit for me and I jumped at the chance.

What has been your proudest moment?

The incredible performance and growth of UltraFloor in the last two years all the while constantly receiving praise from customers for how great the team are. I feel extremely proud of that.

If you could hire any one person to be part of your

team, who would it be and why? I like my team as they are. I would clone them and have more of the same please.


If you could be any character from film or TV

who would you be? Detective Jake Peralta from Brooklyn Nine-Nine – he’s just so funny and doesn’t take life too seriously.


If you weren’t in flooring, what career

would you choose? I did want to be a vet when I was younger but after watching a few episodes of The Yorkshire Vet, I think I made the right choice.

Q10 Q7 Q8

What do you think are the positive and negative

aspects of the flooring trade? Positives – there are some fantastic British Manufacturers in the flooring trade, and of course the cliché is true that the people are great.

As for negatives, there is a lack of education in subfloor preparation, though there are loads of training opportunities available so this is starting to improve.

What do you think the future holds for

flooring design? A lot of LVT and new innovative products from UltraFloor to make installation easier.

Mark Ellis, Product Manager, Tilemaster

Adhesives, asked: How do you see the future of industry changing, if at all, following on from the past 18 months where people’s working habits and

methods have had to change? Based on Instarmac’s approach, I think we will all continue to rely more on digital methods of communication and we have seen that flexible working arrangements can benefit both employers and employees in many cases. I also hope that a long-lasting effect will be improved collaboration; the pandemic has encouraged a sense of unity within the industry where everyone understands we have a part to play in delivering projects and this is easier when we work together with an open mind.

Check out next month’s issue to see what Lizzie Elston asked our next industry professional.

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