BerryAlloc’s biggest ever planks
At the heart of Grand Majestic lies BerryAlloc’s biggest dimensions to date. At 30cm wide x 2.4m long, these super- wide and extra-long planks are a tour de force in flooring innovation.
The world’s strongest floor
Grand Majestic is the pinnacle of BerryAlloc’s High Pressure Floors (HPF), merging trendsetting aesthetics with high quality construction and the AluLoc profile. Proven in some of the world’s toughest environments including the Milan 2015 Universal Exhibition and Heathrow airport, HPF feature a surface twice as thick as standard flooring.
Fast to fit THINK BIG WITH
GRAND MAJESTIC Now available worldwide, Grand Majestic is the brand-new High Pressure Floor from BerryAlloc, celebrating the majesty of super-wide and extra-long planks in a floor that’s for homes and businesses that like to think big.
Designed and made in Norway, Grand Majestic is inspired by the majesty and power of nature, tracing a journey from southern Europe’s warm, sun-kissed Etna to the cool climes of Iceland’s Katla
SUMMER OF SPORTS Bostik is supporting its range of floor preparation products and flooring adhesives with TV and digital sponsorship across several major sporting events during 2021, including the French Open, Wimbledon and the Tour de France.
The sponsorship deals are part of the company’s wider ongoing investment in the brand and will provide over 27 million impacts.
The campaign kicked-off with 600 six-second sponsorship idents being broadcast during the French Open on Eurosport TV between 24 May and 13 June. This included coverage of the qualifying matches prior to the main event, followed by the tournament itself, as well as the competition’s highlight programmes. In total, this resulted in 6 million TV impacts and over 1 million digital impressions.
The tennis sponsorship continues at this year’s Wimbledon tournament,
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Each timeless and elegant style comes in an extraordinary 30 x 2400cm plank size made possible by the strength of BerryAlloc’s High Pressure Floors.
Daniel Urvalek, Product and Marketing Manager Nordics, said:“When developing our new Grand Majestic floor, we set out on a mission to create our largest and widest ever planks. What better way to make sure this impressive format is met with the best performance than with High Pressure Floors? Awe-inspiring planks in the world’s strongest floor – it’s an irresistible combination.”
where Bostik’s branding will adorn the jerseys of three players, each of whom will be playing one of the top 10 seeds. The two-week tournament commences on 28 June and has the highest cumulative audience of any sporting event in the UK. This will provide unrivalled branded coverage through both live broadcasts and highlights’ coverage on TV, as well as in the press, online and via social media.
More sponsorship on Eurosport TV will follow later in the summer. Starting on 26th June, 540 six-second idents will be shown during the channel’s Tour de France coverage, resulting in over 11 million impacts and 1.5 million digital impressions via the Eurosport website.
This will be followed by more cycling sponsorship in August and September during Eurosport’s coverage of Spain’s La Vuelta race.
Alongside the sponsorship at various sporting events, Bostik is continuing its sponsorship of talkSPORT’s sports headlines throughout the year. The 10x 10-second branded credits per day enable Bostik to reach over 4 million radio listeners each week, resulting in over 382 million impacts in 2021.
www.bostik.com WHAT'S NEW| 11
It maybe the world’s strongest floor, but Grand Majestic is also fast to install and quiet in use. Featuring BerryAlloc’s AluLoc locking system for a floor that can be fitted easily, Grand Majestic’s extraordinary proportions are no more difficult to install than regular click flooring.
Made from durable aluminium, the AluLoc profile provides a solid, sealed floor surface that can handle loads of over one- tonne per linear metre, ensuring Grand Majestic takes its place among the most reliable floors on the market.
www.berryalloc.com
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