KARNDEAN DESIGNFLOORING GOES BEYOND THE
LIMITS AT CDW 2019 A global leader in luxury vinyl flooring, Karndean Designflooring offered visitors to Clerkenwell Design Week 2019 a modern interpretation of a live hospitality space in a bid to demonstrate the emotional connection the sector can achieve with bespoke floor designs.
Located within Project in the garden of St James, Karndean’s exceptional pop up exhibition encouraged the design community and end users to go beyond their limits when it comes to the floor design.
Inspired by the bustling creative hub of EC1, the standout space immediately grabbed visitors with its framed ‘hello Clerkenwell’ signage made from bespoke cuts of Karndean, as well as its attention-grabbing geometric wall to floor design, industrial chic lighting and luxury mid-century velvet furnishings.
Made from bespoke (915mm x 76mm) cuts of Karndean’s Knight Tile colourways, the monochrome patterned statement wall flowed seamlessly to its matching floor and naturally evolved to present a contemporary, mixed oak herringbone design.
The overall interior scheme also tapped into the trend of biophilic design ‘bringing the outside in’ with its vertical living walls.
“We’ve always been identified as the luxury vinyl floor of choice for our authentic wood and stone designs in
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hospitality spaces,” explained Fleur Carson. “CDW2019 was our chance to demonstrate visual punch and engage visitors with flooring that’s out of the ordinary. It was fantastic to see the design and architectural community out in force throughout the festival, and likewise to appreciate what challenges they face when designing new spaces.
Fleur continued: “Hospitality is one of the prominent sectors competing to keep users returning for more. It’s so important for users to experience an emotional or personal connection when entering new spaces and using the floor to ‘wow’ and intrigue users should be top of the design agenda.
“Our impressive array of bespoke shapes, formats and patterns at CDW2019 showed there are no limits, with specifications to suit a multitude of applications.”
Offering an extensive catalogue, including highly realistic wood and stone designs as well as designs inspired by metallics, concrete and geometric tiles,
an infinite number of shape, colour and texture combinations are available to achieve a statement look.
With Karndean flooring, specifiers can combine stone and wood designs, use different laying patterns or custom cut designs to identify zones and create walkways, or include feature borders and rug effects to delineate working areas. Selecting a blend of either complementary or contrasting designs can effortlessly create a unique interior.
www.karndean.com CLERKENWELL DESIGN WEEK REVIEW| 39
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