A WELCOMING TOUCH JoJo Maman Bébé has recreated their favourite Harvey Maria floor design at the
new Amersham store, complementing the brand’s colour scheme and creating a fresh interior scheme.
Two decorative floor designs, from Harvey Maria’s collection have joined the interior scheme at JoJo Maman Bébé’s new store in Amersham. The Harvey Maria specification is the latest in a series of 25 installations for the home-grown maternity wear and baby-clothing retailer – with stores throughout the UK and a further four stores recently opened in the US. Featured designs include Lattice Cornflower Blue by Dee Hardwicke and Little Bricks Forget-Me-Not, used to create runner-style floor areas at the stores’ till points and within changing rooms.
Louise Jones, property & project manager at JoJo Maman Bébé commented: “Harvey Maria’s floor designs have given a real lift to our stores and we’ve had lots of positive feedback. It’s a careful balance to create a fresh interior scheme without it being too clinical, and the designs have added a welcoming touch by giving a beautiful ‘carpet-like’ visual effect. They’ve also provided a tough, easy care, non-trip surface that’s essential for mums visiting with buggies and with little ones in tow.”
Founded in 1993 by Laura Tenison, JoJo Maman Bébé now has 93 stores throughout the UK, with a further four stores in the US. From small beginnings, the brand has established itself as
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“the UK’s favourite mother and baby brand”, winning numerous awards - including an MBE for Laura for services to business.
Louise discovered Harvey Maria in early 2017, whilst working on a store design for a new outlet on Chiswick High Street. She was keen to add more interest and dimension to floor areas, without detracting from the interior design - and the colours needed to complement the brand’s powder blue and white colour scheme to maintain a light and airy feel. Customer safety, durability and easy maintenance were also key considerations.
Working with Harvey Maria’s Designer, Andrew Smith, Laura and Louise chose Cornflower Blue Lattice, with its hand- painted style petal motif, and complementary Forget-Me- Not toned Little Bricks – a short-stave bevelled LVT. Little Bricks was used to form a border around decorative Lattice, creating a striking feature in a gentle mix of blue and cream tones. Following the initial installation at Chiswick, the Harvey Maria feature floor design has been recreated in all new JoJo Maman Bébé stores, and within existing store refurbishments.
www.harveymaria.com
www.jojomamanbebe.co.uk
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